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AGM Presentation

AGM Presentation. 23 June 2015. WHY BIDS WAS ESTABLISHED. COMPETITION FROM M50. MARKETING SPEND & BRANDING AMONGST OUR COMPETITION. City out of fashion. FIGHT BACK PROMOTE CITY. Promote city Addressing barriers to growth. MODEL OF FAIRNESS. New York & Philadelphia UK.

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AGM Presentation

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  1. AGM Presentation 23 June 2015

  2. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION • City out of fashion FIGHT BACK PROMOTE CITY • Promote city • Addressing barriers to growth MODEL OF FAIRNESS • New York & Philadelphia • UK DEMOCRATIC DECISION OF THE BUSINESS COMMUNITY • Business determine the priorities - Marketing vs cleaning • Business promotion best done by businesses GROUP SCHEMES NEUTRALISE ANY ADDITIONAL COST

  3. A TIME OF RAPID CHANGE • THE WORLD IS CHANGING VERY FAST & WE NEED TO ADAPT • USE OF CITIES IS BEING REDEFINED • 20th century defined by motor transport • 21st century will be defined by technology • ADVENT OF M-COMMERCE • Mobile enabled website • Retailers must be multi-channel • Evenings & Sundays • OUR WORK BEING SUPPORTED BY GOOGLE & TWITTER

  4. DIRECT IMPACT OF M-COMMERCE

  5. FACING THE CHALLENGE • THE BUILDING OF EXPERIENCE • EVENING TIME USE • 65% of people would shop if shops stayed open later • 80% of that 65% want to socialise as part of the same trip • DISTRICT IDENTITIES • Each district must have its own identity & range of offer

  6. FOOTFALL COMPARISON

  7. UNDERSTANDING THE PSYCHOLOGY

  8. EXPLORING THE SOCIAL ASPECT 40% of younger people shop in Dublin city for an ‘impromptu night out’. Younger people prefer to socialise in the city. 60% shop where their friends socialise

  9. EXPLORING THE SOCIAL ASPECT 40% • WORK BEING UNDERTAKEN BY GERRY FARRELL • SPEAKING THROUGH PUBLICATIONS • CITY IS STARTING TO BE SEEN AS SAFER • CO-ORDINATION OF APPROACH & NEXT STEPS REGAINING THE OLDER DEMOGRAPHIC.

  10. COMPARISON WITH SHOPPING CENTRES • FAMILY MARKET OPTS OF THE OUT OF TOWN CENTRE • REASONS: • COST OF CAR PARKING • CONVENIENCE • EASE OF ACCESS & CERTAINTY OF SHOPPING DURATION • CLEAN & SAFE • EXPERIENCE IS NOT MENTIONED • FAR MORE VULNERABLE TO M-COMMERCE • DUNDRUM IS ALREADY REACTING

  11. BUILDING FOR SUCCESS • MAJORITY OF DUBLINERS BELIEVE CITY EXPERIENCE HAS IMPROVED • OUTDOOR SEATING • Contract with Dublin City Council • Cleaning & safety • Acceptable standards • BETTER PEDESTRIAN ENVIRONMENT • USE OF WOLFE TONE SQUARE • SHARED ACCESS SPACES

  12. HIGHLIGHTS OF 2014 • FOOTFALL CONTINUED TO INCREASE:2.1 MILLION EXTRA PEOPLE IN 2014 & VACANY RATES ARE JUST BELOW 9.5%, A REDUCTION SINCE THEIR PEAK OF 15.4% IN 2010. • WEBSITE SYNOPSIS: • Dine in Dublin website saw 148,000 visitors and 400,000 page views • Dublin Fashion website saw 54,000 visitors and 100,000 page views • Dublin at Christmas website saw 84,000 visitors and 573,000 page views • 110,000 followers on social media who have signed up to follow us and receive positive messages about Dublin city on a daily basis

  13. HIGHLIGHTS OF 2014 • FOOTFALL OF 9,388,500 RECORDED ON GRAFTON STREET - THE HIGHEST CHRISTMAS FOOTFALL LEVEL SINCE 2007. • THE CHRISTMAS MARKET AT ST STEPHEN’S GREEN RECEIVED 726,600 VISITORS OVER THE SIX WEEKS LEADING UP TO CHRISTMAS. • MEDIA VALUE OF €1.1M • MORE THAN 60 RESTAURANTS INVOLVED • ADDED ON-STREET EVENTS INCLUDING THE HUGELY POPULAR DINE IN DUBLIN FOOD PAVILION • MEDIA VALUE OF €248,850 • MORE THAN 150 RETAILERS, BARS, AND RESTAURANTS INVOLVED • IRELAND’S LARGEST FASHION EVENT • ADDITION ON ANOTHER EVENING SHOW ON THE SATURDAY • MEDIA VALUE OF €1.3M

  14. NEW PROJECTS FOR DUBLINTOWN PROMOTION OF DISTRICT AGENDAS PARKING & MOBILITY ASSISTANCE CITY WIDE LOYALTY SCHEME M-COMMERCE TRAINING

  15. DUBLINTOWN DISTRICT GROUPS CREATIVE QUARTER & INTERNATIONAL RECOGNITION HENRY STREET & DISTRICT BRANDING / PROMOTION GRAFTON STREET & SELLING THE EXPERIENCE DAME DISTRICT & CCTV / PEDESTRIAN MOVEMENT TALBOT STREET & ACCESS / INFORMATION HIGHLY ATTENDED DISTRICT MEETINGS

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