1 / 35

PORSCHE HYBRID SERIES

PORSCHE HYBRID SERIES. PORSCHE INTELLIGENT PERFORMANCE. -What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value. PORSCHE INTELLIGENT PERFORMANCE.

Télécharger la présentation

PORSCHE HYBRID SERIES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE

  2. -What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value PORSCHE INTELLIGENT PERFORMANCE

  3. What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE

  4. What is Hybrid? Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors PORSCHE INTELLIGENT PERFORMANCE

  5. What is Hybrid? -Advantages -Less CO2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed PORSCHE INTELLIGENT PERFORMANCE

  6. Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE

  7. Porsche Hybrid Series Cayenne 911 GT3 PORSCHE INTELLIGENT PERFORMANCE

  8. Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE

  9. Porsche Hybrid Series -Features and Specs 380 hp @ 5500 rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h) PORSCHE INTELLIGENT PERFORMANCE

  10. Porsche Hybrid Series -Prizes -Image -Brand Value -Performance -Customers PORSCHE INTELLIGENT PERFORMANCE

  11. Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE

  12. Business Overview -Trends Compare with Nissan, Ford and Toyota -Target Market -SWOT PORSCHE INTELLIGENT PERFORMANCE

  13. Business Overview -Trends: Hybrid PORSCHE INTELLIGENT PERFORMANCE

  14. Business Overview -Trends: Compare with Ford, Toyota and Nissan Hybrid PORSCHE INTELLIGENT PERFORMANCE

  15. Business Overview -Target Market United States of America Europe Taiwan PORSCHE INTELLIGENT PERFORMANCE

  16. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  17. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  18. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  19. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  20. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  21. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  22. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  23. Business Overview -SWOT Helpful Harmful Internal External PORSCHE INTELLIGENT PERFORMANCE

  24. Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE

  25. Marketing Strategies -Auto Exhibition Geneva motor show -Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring -Test Drive Focus on buyer who’ve already own a Porsche -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE

  26. Marketing Strategies -Auto Exhibition Geneva Motor Show PORSCHE INTELLIGENT PERFORMANCE

  27. Marketing Strategies -Media exposure Advertisement (Magazines and Television) PORSCHE INTELLIGENT PERFORMANCE

  28. Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Power? Sports SUV Sports Car PORSCHE INTELLIGENT PERFORMANCE

  29. Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German ) -May 13-16 -AT&T Williams -F1 Nico Hulkenberg PORSCHE INTELLIGENT PERFORMANCE

  30. Marketing Strategies -Test Drive PORSCHE INTELLIGENT PERFORMANCE

  31. Marketing Strategies -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE

  32. PORSCHE INTELLIGENT PERFORMANCE

  33. Presented by Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533 PORSCHE INTELLIGENT PERFORMANCE

More Related