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Audra Ricketts

Audra Ricketts . RabbitRabbit’s Creator Artist/ Actor Free Spirited, Doesn’t take herself too seriously . Production . Hand Made Estimated Cost $0.70 Retailers Buy For $2.50 and Sell for $500 . What is Different about this Greeting Card Company?. Company Motto:

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Audra Ricketts

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  1. Audra Ricketts • RabbitRabbit’s Creator • Artist/ Actor • Free Spirited, Doesn’t take herself too seriously

  2. Production • Hand Made • Estimated Cost $0.70 • Retailers Buy For $2.50 and Sell for $500

  3. What is Different about this Greeting Card Company? • Company Motto: “Sex, Sap and Sarcasm” • Ironic • Reaching a different Target Market

  4. What is the Target Market? • Trendy/ Younger Customer • Good Sense of Humor • Not Easily Offended • Women

  5. How Is She Marketing To Her Target Market? • Trendy Boutiques Around Town • Yaletown • Main Street • South Granville • Local Press From Trendy Magazines • Vancouver Magazine, LouLou • Cards Specifically for Women

  6. Sources

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