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How to Introduce Sustaining Memberships in TV Pledge Campaigns

PBS Next Generation Pledge Project. How to Introduce Sustaining Memberships in TV Pledge Campaigns. t. What is a Sustaining Member and Why Do We Want Them?. t. OK, so what’s first?. Management Finance Department Phone Service & Volunteers Database Managers & Membership

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How to Introduce Sustaining Memberships in TV Pledge Campaigns

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  1. PBS Next Generation Pledge Project How to Introduce Sustaining Memberships in TV Pledge Campaigns t

  2. What is a Sustaining Member andWhy Do We Want Them? t

  3. OK, so what’s first? • Management • Finance Department • Phone Service & Volunteers • Database Managers & Membership • Premium Fulfillment • Production Department t

  4. Resources for Stations t • Sustainer Spots • Sample Scripts • National Sustainer Pledge Breaks

  5. The Good News • New Members • Fewer Premiums • Very Few Cancellations • More Online Contributions • Viewers Get It t

  6. Case Study Sustaining Membership At KPBS t

  7. Challenges: The Web • PCI Compliance • Too Many Forms • No Inventory Tracking with Convio Sustainers • No In-House Changes with EFT • Switching Processors = Nightmare • Terms of Agreement t

  8. A Fabulous Way to Fail t

  9. t

  10. Style Notes on Graphics t

  11. Style Notes on Graphics

  12. Challenges: Data Coordinator • Update the Script • The resulting files from Teledirect with the information labels • The resulting PB4 file from the pledge t

  13. Challenges: Data Coordinator t • Confirmation Letters • Terms of Agreement • Premium Codes

  14. Call Us… Call Us Anytime t • Maura Daly Phinney • KPBS Senior Producer and On-Air Fundraising Manager • mphinney@kpbs.org (619) 594-2107 • Andy Trimlett • KPBS Producer • atrimlett@kpbs.org (619) 594-8261 • Gabriel Guido Fabila • KPBS Fundraising Data Coordinator
gfabila@kpbs.org (619) 594-2391

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