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The Walking Theatre Company Innovative Theatre Anywhere

The Walking Theatre Company Innovative Theatre Anywhere. Marketing & Branding Your Event Sadie Dixon-Spain and Alana Mathers. TWTC: Branding and Marketing. Logo Flyers Brochures Posters & templates for client use TWTC uniform Newsletter Newsblasts

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The Walking Theatre Company Innovative Theatre Anywhere

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  1. The Walking Theatre CompanyInnovative Theatre Anywhere Marketing & Branding Your Event Sadie Dixon-Spain and Alana Mathers

  2. TWTC: Branding and Marketing • Logo • Flyers • Brochures • Posters & templates for client use • TWTC uniform • Newsletter • Newsblasts • Online presence – website & social media • TWTC Business cards • Working and regularly revised Marketing Strategy

  3. Traditional Marketing Methods • Physical marketing – what can you give your customers that they can keep and refer back to? • Visual marketing – what can you show your customers, and what will grab the attention of potential customers?

  4. Online Marketing • Website – where can the public find out immediate, specific information on who you are and what you do? • Social Media – Where can the public engage with you, without having to try? • Newsletter – Where can your customers learn about what you are doing, be reminded about events, and be told of opportunities you may have on offer. • Newsblasts – Bulletin style newsletter, where you can send information to those signed up to your Newsletter: Ideal for promotion of event, and offering incentives to loyal customers.

  5. Social Media - What the hashtag does all this mean ?! • Twitter – I’m watching a performance by #TWTC • Facebook – I like TWTC! • LinkedIn – TWTC’s skills include producing innovative theatre anywhere! • YouTube – Here you can see a video of TWTC in action. • FourSquare – This is where TWTC are performing right now. • Pinterest – Here’s what TWTC is interested in. • Instagram – Here’s a vintage-style photo of a TWTC performance. • Flickr – An online photo album of a recent TWTC performance. • WordPress – Read all about what TWTC has been up too!

  6. Facebook • Social media giant! • 1.06 billion monthly active users • 680 million mobile users • More than 42 million pages • 9 million apps • 1 page is all it takes to be a part of this global phenomenon!

  7. Facebook: Social Networking and Marketing all in one place! • Create an event page on Facebook, share it on your Facebook page, and invite your audience! • Engage with niche audiences • Share on pages of contributors, partners, collaborators, fellow local companies • Update regularly – don’t just create an event, click invite and forget all about it. • A live page is a successful page!

  8. Twitter: #UnderstandingTheHashtag • Twitter – lazy & productive, what more could you want! • Who follows you – beware of spammers! • Who do you follow – vital networking & marketing tool. • RT, #FF, #ScotlandHour, Trending Topics • Have your own hashtag – get your audience involved in the run up to your event, on the day, and afterwards • What can you fit into 140 characters that will interest, intrigue, and inform people about you.

  9. What would 140 characters say about you?

  10. Twitter Case Study: #FSTEmporium • Federation of Scottish Theatre Emporium 2013 • Tuesday March 26th 2013, Caird Hall, Dundee • Delegates were encouraged to use the #FSTEmporium hashtag on Twitter before the event, to connect with fellow delegates. • During the event, companies tweeted using the hashtag • Afterwards, the hashtag is still in use. • Pros: New followers gained, promoted the event, work collaborations and partnerships formed, made networking a little less daunting, immediate response from fellow delegates. • Cons: Worth being sneaky about tweeting – you don’t want speakers to think you’re being rude!

  11. #TheatreThursday • TWTC’s own weekly hashtag • Encourages fans and followers to get involved with our social networks • Weekly engagement • Included in our newsletter • What’s your favourite Shakespeare quote? • Where would you like to see TWTC perform?

  12. Advice for a successful online campaign • Beware of spammers – especially on Twitter, nonsense tweets and followers, check often delete & block! • Beware of trolls – much like spammers, trolls post unnecessary comments, with the aim to damage the reputation of your company/event. • Keep personal personal, and business business! • Group emails: CC groups who are happy to have their emails shared, BCC customers/clients and those who don’t want their information shared. • If customers complain on your social media, don’t ignore! Comment telling them how to get in contact with you to discuss further: This also shows others that you are happy to discuss any comments/complaints/enquires your customers may have concerning your event.

  13. Marketing + Branding + Promotion = Success! • Communicate with vendors get them to promote your work, use their logo, use their resources, and let them use yours. • Identify your target audience: teenagers, families, over 60’s • Identify niche audiences within your target audience: sports fans, music fans, artists, youth groups of a certain age • Promote promote promote! Get in touch with people/organisations/groups who are in your niche audiences, and tell them about your event! • Pick up the phone, send flyers, promote on social media: Make it happen! • Create a catchy slogan for the event, and make it viral! • Create a logo for the event, and make sure it is everywhere! • Online, offline, on the day, and on your back – think branding, think marketing!

  14. Thanks for listening! The Walking Theatre Company Sadie Dixon-Spain – Artistic Director E: sadie@thewalkingtheatrecompany.com Alana Mathers – Company Development and Marketing Officer E: alana@thewalkingtheatrecompany.com Tel: 01369 820 115 Twitter: @twtc Facebook: www.facebook.com/TheWalkingTheatreCompany TWTC Website: www.thewalkingtheatrecompany.com The Murder Mystery Co.: www.murdermysteryscotland.com

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