Program Planning: Models and Theories

1. Program Planning: Models and Theories

3. Why Theories and Models? • Builds clarity in understanding targeted health behavior and environmental context. • Directs program planning - why, what and how? • Directs evaluation as integral part

4. Explanatory Theory = Theory of the Problem (Health Belief Model, the Theory of Planned Behavior, Precaution Adoption Process Model) Change Theory = Theory of Action (Ex: Community Organization, Diffusion of Innovations)

5. Planning Model

6. PRECEDE-PROCEED (Green and Kreuter) • Systematic planning process • Empowers individuals with • understanding • motivation • skills • active engagement in community affairs

7. 9 phases • 1-5 are diagnostic • 6-9 are implementation and evaluation

9. What is a Theory? • Set of concepts, definitions, and propositions • Systematic view of events or situations • Allows explanation of events or situations

10. Applying Theories to Health Promotion • Different theories work in different situations • Combinations of theories are often most effective

11. A Good Fit Theory • Is logical • Is consistent with observations • Is similar to those used successfully in similar situations

12. Two Main Options • Change people • Change the environment • The most powerful approaches do both

14. 3 Key Concepts at the Individual & Intrapersonal Level 1. Behavior is mediated by cognitions; that is, what people know and think affects how they act. 2. Knowledge is necessary for, but not sufficient to produce, most behavior changes. 3. Perceptions, motivations, skills, and the social environment are key influences on behavior.

15. Individual Level

16. Interpersonal Level

17. Community Level

19. Group Work • Chose a theoretical model or constructs that seem to be the best fir for your selected community issue and the strategy you have selected to address the situation. • Complete the table on the following slide.