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Technology for Non-Profit Organizations

AFP/Villanova - Fundamentals of Fund-Raising. Technology for Non-Profit Organizations. Presented by Charlie Hunsaker November 12, 2001. AGENDA. Introduction to Systems Concepts Background - Technologies & Skills Package Choices & Costs Using the Internet in Fund-Raising

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Technology for Non-Profit Organizations

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  1. AFP/Villanova - Fundamentals of Fund-Raising Technology for Non-Profit Organizations Presented by Charlie Hunsaker November 12, 2001

  2. AGENDA • Introduction to Systems Concepts • Background - Technologies & Skills • Package Choices & Costs • Using the Internet in Fund-Raising • Future Directions of Technology • Opportunities for your Questions

  3. Technology for Non-Profit Organizations Introduction to System Concepts

  4. Technology Environment • Speed of Hardware Improvement • 1/18/00 PC Magazine - “Athlon/750 & Pentium III/733 Compete for Fasted PC Title” • 3/6/00 YahooNews - “AMD Unveils First 1 GHz Chip before Rival Intel” & Gateway has ad in WSJ for Computer using it that day! • 2001 - Dual & Quad processor at 2GHz now • Software, Services & Companies changing in “Internet Time” • Communication Technology changing daily • 56KB, ISDN, DSL, Cable for faster speed

  5. New Demands for Skills • It’s not just a learning curve you face, it’s a “Learning Pyramid” • New business functions supported by computers and demanded by more competitive fund-raising • New hardware & systems technologies • “Experience is directly proportional to computer time wasted.” - Hunsaker • Get/Provide training • Spend time with the system to understand how to use it.

  6. Learning Pyramid - Technical Skills

  7. Learning Pyramid - Development Skills

  8. Learning Pyramid - Software Skills

  9. Under $5,000 ebase Lifeline GiftMaker EDS Donor Records JSI Paradigm Donor Perfect TRAC-Exceed $5,000 to $50,000 GiftMaker Pro Results/PLUS Raiser’s Edge Millennium Over $50,000 (Mini & Mainframe BSR Advance Ascend Viking Target Team Approach UST Summit Integrated with Institution-Wide System Higher Education Association Management Choices in Development* SW * often includes membership

  10. Why the Difference in Costs? • Depth & breadth of functionality • Quality of the product • Services bundled with the software • Philosophy of the vendor • Size of the installed user base

  11. Major Prospect Gifted Memory F-R Proprietary Event Management EventMaker Pro Events/PLUS Summit Events Mgr NEW Internet-based Development Package eTapestry Millennium DonorPerfect, others?? General Accounting Blackbaud MIP Exec Data Systems Cougar Mountain Great Plains Echo Mgmt Group many others... Choices in Other NP Software(PC-based systems)

  12. Key Cost & Budget Issues • IT never has been a one-time cost; budget beyond acquisition (3-4 year replacement) • Hardware that cost $7,000 in 1988 now is under $500. You pay $1,500 to get 30x the capabilities (RAM is cheaper than TP.) • Software cost also dropping, but often require upgrades for new capabilities • Computers won’t eliminate positions. • Budget for training and support!!!

  13. Other Things to Remember • Learn the database • Play with the system to find out which reports work & where data is located on screens • Focus on consistent coding & entry of data • Document policies & procedures. • Get Management into the System • Employ project management protocols (“Quick, cheap, good; Pick Two!”)

  14. Technology for Non-Profit Organizations Using the Internet in Fund-Raising

  15. Using the Internet in Fund-Raising • Internet Basics • Presentation at www.riarlington.com • Finding the Donors (or the information) • Helping the Donors Find You • “Show Me the Money!” • Recognition & Stewardship • Other Useful Links

  16. Internet Basics • 65M Internet users in US in 1999; average user spent $1,900 on the Net • Users should double & spend $4k by 2002 • Over a billion pages; millions out of date • Not just the WWW - includes FTP, E-mail, USENET, ListServ’s, Telnet • Quick discussion of terms: Domain, URL, http, HTML, XML, ISP, others?

  17. “Facts of Life” • The Internet is vast and anarchic • Organize before you look • You WILL waste valuable time! • Research Axioms • Always know & record the source of your data • Check multiple sources (3+) for verification • “When in doubt, leave it out.”

  18. Finding the Donors (& Data) • Finding Information • Search Engines & Search Sites • Name, address, & phone directories • Business and stock data • Non-profit links • Researching Donors • Using the tools above • Accessing key sites

  19. Search Sites Top Five Sites (by visits) www.yahoo.com 36M www.go.com 19M www.lycos.com 18M www.excite.com 13M www.altavista.com 10M Techniques use multiple engines organize bookmarks “” + and or Newer Search Engines “Meta Search tools” www.northernlight.com www.google.com www.infozoid.com www.dogpile.com New Search Organizers www.vivisimo.com www.wisenut.com www.teoma.com Finding Information

  20. Finding People • Directory Searching • Name & Address • www.switchboard.com • www.anywho.com RPS • www.555-1212.com RPS; Subscription • www.whowhere.com

  21. Individuals David Lamb’s Site www.lambresearch.com Knowx Public Records www.knowx.com Northwestern’s Tax DB http://pubweb.nwu.edu/ ~cap440/assess.html APRA Home Page www.aprahome.org Corp & Foundation Data General Research www.hoovers.com www.edgar-online.com www.foundationcenter.org Insider Trading CBS Market Watch Insiders Stock Quotes & Charts finance.yahoo.com Finding Information onProspects & Donors

  22. Get traffic to site Look professional Keep people at your site - “stickiness” Differentiate yourself from competition Know & Focus on your objective Get people to take action Get them to complete the transaction Do something with non-buyers/non-donors Get them to come back Develop Referrals Systematize Elements of Web Site Success

  23. Helping the Donor’s Find You • Promoting Your Presence • Individual Engine (example) • www.lycos.com/addasite.html • Multiple Engines • register-it.netscape.com/ • Web Presence • Stickiness (interesting, useful, current) • Audience Driven (www.udel.edu ) • A Good Example www.redcross.org

  24. “Show Me the Money!” • Different ways of giving • Pledge, Credit Card, Phone • www.redcross.org See their choices and forms • More than just money • www.redcross.org Time, blood, tissue, etc. • Planned Gifts • Information • www.temple.edu/alumni_friends/giving/how.html • Merchandise Sales shop.pbs.org

  25. Resources for Getting Donations • Sites that process donations for you - very new and in development • Helping.Org with numerous resources • www.helping.org • GivingCapital - a new organization to process on-line gifts • www.givingcapital.com • FRS Vendors also provide service (e.g., Blackbaud, DonorPerfect, others)

  26. Recognition & Stewardship • Recognizing Donors on the Web • Example Sites • Penn Library • American Diabetes Association - E. Knight Fund • Staying In Touch • E-mail communications • Offer E-mail address forwarding • Broadcast e-mail like mail merge • Keeping your site up-to-date to attract revisits

  27. Vendor’s Using the Web eTapestry Blackbaud JSI Millinneum many others Links of Interest NSFRE/AFP www.nsfre.org Non-profit Organizations www.pj.org/links_metaindex.cfm www.guidestar.org Other Uses Job Boards jobs.pj.org Training www.blackboard.net Procedures www.riarlington.com/proclinks.html Other Development Uses

  28. Future Directions

  29. Quotes about the Future • 1949 - "Computers of the future may weigh less than 1.5 tons" - Popular Mechanics, forecasting the relentless march of science • 1957 - "I have traveled the length & breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." - editor in charge of business books for Prentice-Hall • 1977 - "There is no reason anyone would want a computer in their home" - Ken Olsen, president & founder of DEC • 1981 - "640K ought to be enough for anybody." - Bill Gates

  30. The Future after 2001 • Internet will continue to expand as a force world-wide: B2B, global connections, etc. • Cell phones will add functionality • PDA’s, Internet “appliances”, will grow. • Note Steve Jobs questioning of convergence • Everything wired • Multi-media, Video Conferencing, etc. • What’s on your “radar screen?”

  31. Thanks This presentation was prepared on a Dell XPS400 and a Sony VAIO laptop using PowerPoint, MS-Internet Explorer, iHarvest (for screen capture), Micrografx SnapGraphics, and bunch of other tools. It was printed on an HP6P. All of the equipment is horribly out of date as it is over 2 weeks old. If you have any questions or comments about the format or content of the presentation, please contact me at: Charlie Hunsaker R I Arlington 806 W. King Road, P.O. 1414 Malvern, PA 19355 (610) 647-2648 hunsaker@riarlington.com Web Site: www.riarlington.com

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