2010

1. 1984 2010 Over 25 Years of Success Reducing Product Costs From The Manufacturer, Through Our Clients’ Distribution Networks & Into Their Restaurants

2. Chain Reaction Marketing has been providing Supply Chain Management Solutions to Chain Restaurant companies since 1984. CRM’s Cost Reduction Management System is a supply chain solution offering distribution & freight oversight that allows corporate personnel to focus fully on purchasing. Superior Distribution Solutions result from CRM’s different approach to distributor program negotiation, the resulting contract language and ongoing monthly oversight protection.

3. Zero Cost Supply Chain Analysis CRM’s entire analysis of your existing supply chain system is done at no cost to your company. Our comprehensive review explores distributor contract language, landed cost calculations, inbound freight, program margins, multiple price lists and market pricing impact. A professional Findings & Recommendations Report will accompany a proposal for CRM to re-negotiate the terms of your existing programs or to send out an RFP for a new distribution program on a regional or national basis.

4. Professional Supply Chain Implementation & Management If you agree that CRM offers a solution that saves you money while providing distributor oversight, comprehensive price reporting and freight management, we implement that program. The implementation of your approved CRM program is done at no cost to your company. CRM begins to realize a revenue stream when products are shipped to your units under the new program you approved. CRM’s Management Fees are always paid for by the savings our programs generate for our clients.

5. October 15, 2009 Mr. Steve Salzberg President - CRM Parsippany, NJ 07054 Steve, I wanted to drop you a quick note to let you know how pleased we are with the role CRM continues to play in our business and with the success we have achieved together in supply chain management. When I first met you at Ranch 1 in New York City back in the late 90s I had no idea how much value a company like CRM could bring to a chain restaurant company. Years later when we hired your company at Hartz Chicken and Biscuits and then again six years ago at Wingstop I continue to be impressed by what your people accomplish. I was unaware of just how important negotiating the language you put into a distribution agreement was. Since we have been buying under a distribution program managed by CRM we have learned just how much we needed to have our distributor’s purchasing managed and our monthly pricing continually checked. CRM’s ability to help us create new programs with competitive pricing in markets where we are just beginning to grow is another great service you provide. You have always advertised CRM as an extension of our staff. I want you to know that we truly see you in that light. We are very secure knowing that you and your fine staff always have our backs. Thanks for the fine effort to date and keep up the good work. Regards, Bill Knight COO, Wingstop Restaurants Inc.

6. CRM’s Proprietary Contract Management Database CRM’s System software tools insure that your restaurants pay the lowest possible prices 12 months a year! • CRM’s Contract Management Database catalogues all of your product contracts to all distribution centers noting the varying freight rates and establishing accurate landed costs • The Database also logs the different program markups, margins or per case charges to determine accurate pricing to your restaurants. • CRM insures all contracts remain in force by providing 90, 60 & 30 Day Notice of Contract Expiration.

7. CRM’s PCR Database Powerful Proprietary Software CRM’s Price Comparison Report (PCR) Database provides a monthly reviewof the prices ALL of your distributors charge ALL of your restaurants. CRM customizes these reports to track your pricing in one market, multiple regions or throughout the entire country. Customization can also target specific items, groups of items and specific pricing periods. Your customized reports will show price differences, missing items and different items sold in each region.

8. Effective Freight Management Is Crucial For Lower Costs • Lower freight costs from the manufacturer to the distributor • Provides consolidation of LTL loads & Truckload Shipments to Multiple Distribution Centers. • Verifies that freight rates quoted by manufacturers & distributors are the lowest rates! • Create & Manage re-distribution programs allowing growing chains to supply smaller DCs with lower cost contract items.

9. Creating Leveraged Purchasing Opportunities • The strength of a buying group for chains who want to leverage the combined buying power of all CRM clients. • CRM’s distributor management insulates manufacturers from sheltered income programs • This eliminates their need to build extra money into your prices to cover those costs. • You choose to participate & only purchase items that meet your quality specifications & provide cost savings.

10. Offering You The Flexibility to Use The Best Distributor in Every Market • CRM provides centralized management of different distribution companies to provide the best program in all markets : • Corporate Distributors - (PFG – Sysco & US Foods ) • Large Independent Distributors - (Gordon & Reinhart) • Entrepreneurial Distributors – (Merchant’s & – Pocono) • CRM creates regional & national distribution programs regardless of how many restaurants require service.

11. The CRM System – Providing 26 Years of Positive Results!

12. 1984 2010 26 Years of Experience Reducing Product Costs Through Successful Supply Chain Management 601 Jefferson Road - Suite #208 Parsippany - New Jersey 07054 888-276-5969 - www.crmlink.com