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The Social Network Explained

The Social Network Explained. How New Media Tools Get You Noticed . When Should I use Facebook and Twitter?. W hen you write a blog post When you put a press release/statement When you want to comment on news of the day. What makes engaging content? . Infographics. Asking questions.

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The Social Network Explained

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  1. The Social Network Explained How New Media Tools Get You Noticed

  2. When Should I use Facebook and Twitter? • When you write a blog post • When you put a press release/statement • When you want to comment on news of the day

  3. What makes engaging content? Infographics Asking questions

  4. What makes engaging content? Pictures/video Polls

  5. How much and how often should I post? • 2-3 times/day on facebook • 10x times on Twitter (though can be less if you're smaller, but keep in mind that on Twitter if you post once, your targets may not see it if it has been several hours since you last Tweeted • Midday/evenings are best during the work week • Always post on the weekends that's when social media sites get the most traffic

  6. Tools to Use? • Social Media Dashboards: • Hootsuite, Tweetdeck, • These tools allow you to manage multiple accounts from one place • Usually free, but upgrades are available for nominal fees • Tweetreach for metrics on Twitter • Insights on facebook

  7. Ways to Use Twitter & Facebook in your work • Twitter storms/twitter chats • Live tweeting events • Live facebooking • Highlighting facebook posts • Pinning posts to the top • Engaging cover photos

  8. GROWING YOUR LIST ONLINE Website Ads

  9. GROWING YOUR LIST OFFLINE Sign up forms Posters and postcards

  10. ENGAGING YOUR LIST Emails Text Messages

  11. Your subject line should be straightforward Take action sentence Use images Use repetition Sharing tools

  12. WHAT WORKS? Test your subject lines, check unsubscribes

  13. M&R BENCHMARKS • Email open: 13% • Email action: 1.9% • Fundraising action: 3.3% • Unsubscribe: .23% • Msgs/Month: 3.7 • Facebook: 19,000 average • Twitter: 4,500 average • Avg gift: $50 one time; $20 monthly • 95% one time gifts

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