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Desktop Des - Euro 2004 DVLA Sponsorship

Desktop Des - Euro 2004 DVLA Sponsorship. Online Case Study Creative use of an Online application. Background. Skinkers and ITV produced a desktop caricature of Des Lynam Launched in May 2004 for Euro 2004 Desktop Des Sponsored by DVLA. Sponsorship. Desktop channel reflected DVLA branding

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Desktop Des - Euro 2004 DVLA Sponsorship

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  1. Desktop Des - Euro 2004DVLA Sponsorship Online Case Study Creative use of an Online application

  2. Background • Skinkers and ITV produced a desktop caricature of Des Lynam • Launched in May 2004 for Euro 2004 • Desktop Des Sponsored by DVLA

  3. Sponsorship • Desktop channel reflected DVLA branding • Promoted awareness of the DVLA personal license sales • Desktop Des various entrance and exit animations • Humorous animations to engage the user • Online branding of site • Database to check availability of number plates

  4. Results

  5. Testimonial 'Desktop Des is a fantastic platform for DVLA Personalised Registrations to reach a target audience. This sponsorship helps us to raise awareness of our brand in a creative and amusing way.’ Byron Roberts, Head of Marketing at DVLA Personalised Registrations

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