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Meeting Our Challenges Together

Meeting Our Challenges Together. March 2010. AGENDA. Our Partnership. Partnering With You For The Next 5 Years. IT Facilities Continuous Improvement People. We haven’t let you down… where it counts. Benefits Of Our Partnership In Future. Scalability Operation Excellence

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Meeting Our Challenges Together

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  1. Meeting Our Challenges Together March 2010

  2. AGENDA Our Partnership • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  3. We have never let you down Scalability (units M)

  4. We have never let you down Springback (‘000) 236% 43% 73% 92% -24%

  5. We Have Never Let You Down Dealt with successfully No customer facing issue AOS – Q1 Forecast to actual Channel – Q1 Handling volatility Max Spike Volatility AOS – 331% Channel – 286% Retail – 309% Retail – Q1

  6. AGENDA Our Partnership Operation Excellence • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People Great execution and planning, in our first year of partnering on Apple Event Management. Sian Townsend O Week/Discovery Day – 08 We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  7. We Continue To Meet ALL Your KPIs Inbound Online Retail Channel

  8. Team Meeting Established Tools & Processes Productivity dashboard Training Skill assessment Succession Planning Process Review & initiatives OperationPlanning & Execution Planning dashboard Project management Check list

  9. Adjust Processes To Suit Your Other Partners Common Partners with Common Objectives

  10. Dependable In A Crisis

  11. Dependable In A Crisis

  12. Peter Martin - K22/K23 Rework Project “Nothing short of extraordinary and required great innovation” “This work was executed above and beyond the persons existing roles” “Executed this in the spirit of how Apple does things and there can't be much higher accolade than that”

  13. Manage Costs

  14. AGENDA Our Partnership Unique Requirements • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  15. Australia is Apple’smost complex region of business requirements

  16. Worked to Support Apple Customers… • DSC – chep pallet, shrink wrapping • Simms – special order • Same Days – urgent orders • Invoice Matching – attaching invoices to boxes • iPhone AOS & Retail – unlock iPhone State Sort – quick hand over to help carrier process Big W – Unique Label to conform to Big W Carrier Logic to support TNT Heat Shrink Wrapping – re box damaged products Kmart Split Pack – split master pack

  17. …and Worked to Support Apple • Freight Forwarding - Import, Export, Air Freight, Sea Freight • Additional On-Site Support • Logistics & Freight Forward • Marketing Team (to support Marketing Team) • GST Management (cash flow impact) • Localisation • Service Solution (ended in Dec 09) • Marketing Pool • Apple Events • Gifting • Refurb • NZ Direct Ship

  18. Freight Forwarding Air Import Air Export Sea Import Sea Export Customs Clearance Management of Product launches (Security escort) GAR 10 – Nominated Carrier for APAC

  19. Event Management Great support from the Schenker Team, always happy to help and support in whatever is required. Never say no. Carol BruceMarketing Support

  20. AGENDA Our Partnership Innovation • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People To our partners Schenker & TNT - On behalf of Apple, a job well done! Anton CruzeBlack Friday – Nov 09 We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  21. K22/K23 Rework Project Delivered to Demand, Maintained Confidentiality AUG SEP OCT NOV DEC Black Friday 11K over 2 days 149K over 2 days 15K over 3 days 43K(AOS 16K) Q2 Q1 206K over 2.5 days 18K over 3.5 weeks 171K over 3 days

  22. Proposed Perth Solution (Concept) Syd VAS DISTRIBUTION CENTRE RETAILSTORE Perth VAS • Benefits • Reduced lead time to service market • Saving on Air Freight Cost

  23. Proposed Perth Solution (Concept)

  24. IT Enhancements – Innovations For Your Business • Screening Project • NZ Phase I • Retail • TNT – Phase I & TNT – Phase II • XIB • Direct Ship Billing Report • Serial validation • Scanning of iphone • Invoice Matching • State Sort

  25. AGENDA Our Partnership • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People IT We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  26. Supply Chain Execution System - Elements Apple Components to the supply chain execution system outsourcing Message Gateway Provider 1 WMS Provider 2

  27. The new IT Landscape improves efficiency, quality, compliance and focuses on customer demands Infrastructure Services Air & Ocean Logistics Customer Services Land POMS E-business RCM, SCOPE, … LISSY (Logistics Solution IT Strategy) Service-Pool STAR My Mistral FASS CRM Key Account Toolbox TANGO Next Generation Sales DDS Enterprise Service Bus - SWORD Finance CMSS HR Tracking/Reporting GDWH / MIS Visibility SAME SAFA IDM O&DM MDM KAM DB CIS / CTTS E-learning

  28. Schenker B2B Gateway (XIB) Relay Server Comm Server Integration Server Sentinel Server OracleServer Primary Infrastructure for Full Redundancy Backup activated Down-time is minimal Automatic switch-over DMZ OracleDataguard SAN Backup Go Live FG AC GTT • Jan 09 • Jun 09 • Aug 09

  29. System Landscape Design Apple Supplier SchenkerService Centre EDI BI Reporting (historic data) Schenker Web Portal Preconfigured data extractors Real-time/ad hoc reporting XIB EDI-Layer ProductionRepository Quality Development Q-System P-System

  30. Global SAP FG WMS High Availability • Optical IT Center Interlink • SAN Volume Controller • Optical Transport SAN 2 SAN 1 • SAP • Cluster Node 1 • SAP BI • Primary Site • Secondary Site Ethernet SIGN • Customer Access • Customer Access • Warehouse 1 • Warehouse n

  31. SAP GWS Server Architecture Apple Apple 8 GB RAM 4 GB RAM CPU 1 CPU 2 CPU 1 CPU 2 Active Dynamic Assign CPU 3 CPU 4 CPU 3 CPU 4 Active 4 GB RAM CPU 5 CPU 6 CPU 5 CPU 6 Unused CPU 7 CPU 8 CPU 7 CPU 8

  32. Global SAP FG WMS Pros and Cons Cons: Regression testing will take longer More effort to manage global software release • Pros: • Streamline business models worldwide • Development, testing and rollout time & efforts minimized • Time to market reduced significantly • Enables global benchmarking • Change management controlled centrally • Forefront of industry specific developments • Flexibility to integrate with the OEM back end process • Disaster Recovery Process less complex

  33. Change Management - Release of GWS Application Development System Quality System ProductionSystem Animate in keynote Process Specification IT - Concept Function Test Integration Test Change & Transport System(CTS) Release Application Test FunctionalAcceptance Developer FunctionalAcceptance Acceptance Project Management & IT Responsible Basis Admin & Developer Developer & Key User Release Project Team Developer

  34. Support Organisation 1st Level 2nd Level 3rd Level External CC APAC Singapore Customer & Enterprise Integration (EDI / SWORD) Consulting Partner (misc.) Apple Schenker Country Corporate IT Management Logistics (SAP) Infrastructure & Support (Global Network) Standard Support Processes Additional communication channels for critical/urgent problems Head office, Germany

  35. Rollout Plan Apple (Proposal, Based on RFQ) Month 12 241 01 02 03 04 05 06 07 08 09 10 11 13 14 15 16 17 18 19 20 21 22 23 Singapore Australia Korea China Japan Ongoing Support and Improvement

  36. Australia IT Plan • Redesign & Rebuild the System • Working with regional IT team to implement SAP GWS • Develop local knowledge on SAP GWS for 1st level support < 6 months 6 ~ 18 months Long Term Short Term • Stabilize & Improve Current Systems • Regional IT to support Australia IT • Resolve & stabilize system issues • Transition to new Apple IT account manager • Migrate servers to new data centre

  37. Australia Apple IT Support Structure IT GeneralManager John Jessen IT PMO TBA IT Business Applications Ravi Kesariraman IT Logistics Projects Controller Megan Lyall IT Logistics Support Manager Jehan McArthur IT Logistics Development Manager RenatoLandayan IT Logistics Support WMS Armando (Primary) Yanto (Backup) IT Senior System Analyst Annette Chan

  38. AGENDA Our Partnership • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People Many thanks for that extra mile that I know you and your teams put in - please pass on my thanks to the greater teams within your organizations. Peter Martin New Product Launch Execution – Jun 09 Facilities We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  39. Facility Options • Common • Advantages • Lower rental costs • Efficient product flow • Maximized labor optimization • Disadvantages • Highest transfer cost (airport to warehouse) Parramatta North Sydney Yennora Sydney Fairfield Lidcombe TNT, Chullora Bankstown Sydney Airport Port Botany

  40. Facility Options • Yennora • Advantages: • Flexibility • Scalability to 2011 • Disadvantages: • 38k, 49min Parramatta North Sydney Yennora Sydney Fairfield Lidcombe TNT, Chullora Bankstown Sydney Airport Port Botany

  41. Facility Options • Lidcombe • Advantages: • Closer to TNT hub • Scalability beyond 2014 • Disadvantages: • 30k, 30min Parramatta North Sydney Yennora Sydney Fairfield Lidcombe TNT, Chullora Bankstown Sydney Airport Port Botany

  42. Facility Options • Fairfield • Advantages: • Flexibility, no loss of staff • Scalability beyond 2014 • Disadvantages: • 38k, 49min Parramatta North Sydney Yennora Sydney Fairfield Lidcombe TNT, Chullora Bankstown Sydney Airport Port Botany

  43. 73-75 Seville Street, Fairfield East NSW 2165 • Total Warehouse Space : 28,000 sqm • Bond Licence • TAPA A Certified Security • ISO 9001:2000

  44. General Stats 28,000 sqm 22,000 sqm 17 15,500 489 100 6.00 – 23.00 24 hr CCTV Site Size Warehouse No of Docks Pallet Locations Shelve Locations Employees on-site Hours of operation Security

  45. FairField

  46. AGENDA Our Partnership • Partnering With You For The Next 5 Years • IT • Facilities • Continuous Improvement • People Continuous Improvement We haven’t let you down… where it counts • Benefits Of Our Partnership In Future • Scalability • Operation Excellence • Unique Requirements • Innovation

  47. SMART Solution Overview Receiving & Putaway Picking & Sorting Despatch Automation Options Explored Current Manual Manual Manual Smart Vision System for serial number reading Put to Light / Pick to Light Conveyor Systems Automated sorting systems Automated packing systems RFID Systems

  48. SMART Solution - CR Reader Receiving & Putaway Picking & Sorting Despatch Camera Lense + Lighting Warehouse PC + Custom Integration Software OCR Processing Smart Vision System for serial number reading USB / Serial PC Link

  49. SMART Solution - Put to Light Receiving & Putaway Picking & Sorting Despatch Put to Light / Pick to Light Batching Picking Secondary Picking Handing Over to Carriers

  50. SMART Solution - Put to Light Receiving & Putaway Picking & Sorting Despatch Conveyor Systems Empty tote Scan pack station Units into conveyor Terminal to identify unit for relevant scan pack station

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