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Harrison Winn Amber Foreman Amanda Tetherow

We Like It Dirty. Harrison Winn Amber Foreman Amanda Tetherow. Company Background. Company name - We Like It Dirty Amanda was photographing Amber while she was racing in an international championship motocross race in th e Netherlands Riding Suzuki CR250

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Harrison Winn Amber Foreman Amanda Tetherow

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  1. We Like It Dirty Harrison Winn Amber Foreman Amanda Tetherow

  2. Company Background • Company name - We Like It Dirty • Amanda was photographing Amber while she was racing in an international championship motocross race in the Netherlands • Riding Suzuki CR250 • Millionaire, Harrison, who was there scouting for talent approached Amanda and Amber about starting a company so we made plans to meet when we all got back to the US.

  3. Team Roles • Chief Executive Officer – Amber • Chief Financial Officer- Harrison • Chief Technology Officer - Amanda

  4. Information • Our main focus is on sponsoring serious riders and selling bikes to them and to up and coming racers. We also do some smaller activities, but those are all just in addition and support of sponsoring and selling. • Sponsor riders • Storefront & Online • Full service garage • storefront • Sell dirt bikes • Storefront & online • Specialize in racing bikes • Kids bikes • Street dirt bikes • Kawasaki, Honda, KTM, Suzuki, Yamaha • Sell parts • After market parts • Standard parts • Clothing line • Storefront & online • Online • Women’s, men’s, children’s clothing • Women’s, men’s, children’s riding gear

  5. Customer Demographics • Customer interests: like to ride and like to get dirty. • Our customers are people who are serious about or want to become serious about racing and riding. They are adrenaline junkies and love to ride for that reason. • Online customers are more interested in clothing and gear. • Storefront customers are more interested in the bikes themselves, some clothing and gear. • Young customers • 3-15 for kids line • target customers 15-35 • Riders

  6. Marketing Mix • Online • Online display ads – ads on the web on other racing info sites that provide a link to our site • Advertise on search engines – become one of the first sites to come up when key words dealing with our products • Email – email former customers with new products or news that comes up about the company • Coupons/sales – in the emails we can offer coupons and inform people of upcoming sales • Storefront • Video – create videos to show what our bikes and the riders we sponsor can do • Pictures – Use photos to give the store more curb appeal • Classifieds – Advertising in the newspaper • Billboards – advertise through billboards, making our company and riders popular through effective design.

  7. References • Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education

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