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ENG 312: Final Exam Language Awareness by Eschholz, Rosa and Clark 10th Edition (2009), pages 421-689

ENG 312: Final Exam Language Awareness by Eschholz, Rosa and Clark 10th Edition (2009), pages 421-689. by Don L. F. Nilsen. CONTRASTS. argument vs. narration vs. description vs. exposition bilingual vs. English only comparison vs. contrast connotation vs. denotation

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ENG 312: Final Exam Language Awareness by Eschholz, Rosa and Clark 10th Edition (2009), pages 421-689

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  1. ENG 312: Final ExamLanguage Awarenessby Eschholz, Rosa and Clark10th Edition (2009), pages 421-689 by Don L. F. Nilsen 15

  2. CONTRASTS • argument vs. narration vs. description vs. exposition • bilingual vs. English only • comparison vs. contrast • connotation vs. denotation • deduction vs. induction • euphemism vs. dysphemism • objective vs. subjective • status vs. connection (power/solidarity) • topic vs. thesis sentence 15

  3. DEFINITIONS: • ASAP • argot • bureaucratese • e-mail shouting • emoticons (smileys) • epiphany • flaming 15

  4. MORE DEFINITIONS • gossip • hate speech • irony • jargon • non-sequitur • Orwell Award 15

  5. STILL MORE DEFINITIONS • paradox • post hoc ergo propter hoc • psychobabble • rhetorical question • Sapir-Whorf Hypothesis • slang • spamming • xenophobia 15

  6. ETYMOLOGIES • brand new • deadline • faux pas • fly off the handle • nepotism • pot boiler • slogan • snapshot • toe the line • weasel word 15

  7. EXAMPLES • allusion • analogy • cliché • colloquial expression • idiom • label of primary potency • metaphor • personification 15

  8. GIVE AN IMPORTANT LINGUISTIC INSIGHT OF EACH OF THE FOLLOWING: • Patrick Buchanan • Thomas Jefferson • Martin Luther King • Barbara Kingsolver • George Orwell • Sojourner Truth 15

  9. LISTINGS (5 POINTS EACH) • 5 advertising "errors" • 5 reappropriated slogans • 5 examples of weasel words 15

  10. HUGH RANK’S MODEL • INTENSIFY: • REPETITION • ASSOCIATION • COMPOSITION • DOWNPLAY: • OMISSION • DIVERSION • CONFUSION • (Eschholz 437-438) 15

  11. BILL LUTZ’S MODEL • Weazel Words • “Helps” • Virtually Spotless • New and Improved • Acts Fast • Works Like, Works Against, Works Longer • Like Magic • Up To • Twice as Long (Eschholz 442-452) 15

  12. !SHORT-ANSWER ESSAY (5 pts each) • Contrast print information with Web-Site information • Explain how to advertise dangerous product • Explain the marketing of diet, health 15

  13. !!LONG-ANSWER ESSAY (15 pts each) • Explain in detail the nature of taboo in English, explain how taboos (e.g. political correctness) change, and explain the advantages and disadvantages of using strong language (ethnic slurs, invective, obscenity, sarcasm, swearing, etc. • Explain the nature selective perception and of slanting 15

  14. !!!PowerPoints to Review • Business Language • Ethnicity • Gender Issues • Lemony Snicket • Names & Nyms • Obscenity • Prose Styles • Regional & Social Dialects • Rhetorical Devices vs. Errors • Usage • V.A.R.I.E.S. 15

  15. Reference: Eschholz, Paul, Alfred Rosa, and Virginia Clark. Language Awareness: Readings for College Writers 10th Edition. New York, NY: Bedford/St. Martin’s, 2009. 15

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