1 / 9

MEDIA KIT

The World's Largest Provider of Private Air Terminal Signage. MEDIA KIT. OVERVIEW. CUT THROUGH THE CLUTTER, REACH THE SUPER RICH

marcia-barker
Télécharger la présentation

MEDIA KIT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The World's Largest Provider of Private Air Terminal Signage MEDIA KIT

  2. OVERVIEW CUT THROUGH THE CLUTTER, REACH THE SUPER RICH In today’s overcrowded media world with consumers always on the move, luxury brands are finding it more difficult than ever to truly target an elite affluent audience. Today, Luxus Networks offers a solution: Reach the Super Rich in their own world: the world of private jet travel. Private air travel ranks among the top growth industries in the world today. Passenger numbers have more than tripled in the past 10 years, and the FAA predicts that private jet travel will increase 300% in the next 10 years. Today, high net worth individuals - executives, entrepreneurs, celebrities, athletes, diplomats, etc. – are flying private for both business and pleasure. They have become accustomed to an elite flying experience in place of the stress and aggravation which are now associated with commercial air travel. As the upswing in private jet travel continues, the Luxus Network is at the forefront of marketing products and services to the ultra-high net worth consumer. The Luxus Network boasts the world’s largest inventory of static and digital advertising space in private jet terminals (FBO’s) in North America. STAND OUT, STAND ALONE and LEAVE YOUR COMPETITION BEHIND Luxus has partnered with FBO’s in top markets to create billboard displays in the form of oversized backlit Duratrans placed in key locations which provide maximum exposure to private jet travelers as they enter the FBO before boarding their jet. This high visibility marketing means your advertisement cannot be missed – it is a 100 percent guarantee your brand will reach these top spenders. To complement the static signage, Luxus has also established the Luxus TV network displaying luxury brand advertisements on 50-inch LCD screens. Additional opportunities such as catalog placement or product displays in terminal lounges, combined with a static and digital program, allow advertisers to have a tremendous impact on this hard-to-reach high net worth audience. The Luxus Network is currently found in over 100 locations, covering the cities throughout the US with significant private jet movements. This broad yet focused coverage allows brands to “super-target” the super rich on a regional basis, in order to promote store openings in key markets, launch new products in a specific city, and benefit from the jet traffic surrounding VIP events.

  3. LUXUS AUDIENCE LUXUS AUDIENCE: C-Level Executives Entrepreneurs Business Owners Fortune 500 Senior Management Diplomats Politicians Celebrities Professional Athletes Their Families and Friends SPENDING POWER: (Avg. spent in past 12 months) Fine Art: $1,746,000 Home / Electronics: $ 542,000 Yacht Rentals: $ 404,000 Jewelry: $ 248,000 Luxury Cars: $ 226,000 Events at Hotels / Resorts: $ 224,000 Hotels / Resorts for Leisure: $ 157,000 Watches: $ 147,000 Fashion / Accessories: $ 117,000 Spas: $ 107,000 Wine / Spirits: $ 29,000 Source: Prince & Associates, 2006, 2007 DEMOGRAPHICS: Median Age: 41 Male / Female: 60 / 40 Median Household Income: $2.28 Million Average Household Income: $5.3 Million Own 2+ Residences: 82% Own 3+ Residences: 36% Median Value of Residence: $2.1 Million Own Luxury Automobiles: 91%

  4. LUXUS BILLBOARDS • CONCEPT: • High-quality backlit displays in various sizes are placed in high-traffic locations inside the private jet terminal to ensure you capture the attention of the private jet traveler. Each placement is in a “must see” position, and limited advertising creates exclusivity and impact. • TIMING: • Static Displays are offered in 4-week increments, running on a Monday – Sunday schedule. • CREATIVE: • Interior Backlit Duratrans • (most common size: 40” x 60”, vertical and horizontal) • ADDITIONAL OPTIONS: • Interior Banner Displays • Tarmac Shuttle Signage • Interior Oversized Cling Wraps • Exterior Oversized Wallscapes • Heliport Tarmacs • Each FBO location has its own set of static opportunities. Please refer to separate sheet for details.

  5. LUXUS TELEVISION • CONCEPT: • 50-inch LCD monitors dedicated to Luxus Network Programming, • airing advertisements and sponsored content from luxury brands. • Monitors are placed in passenger lounges for maximum • exposure as travelers wait to board their jets / helicopters. • TIMING and INVESTMENT: • Luxus Television opportunities are offered in four-week blocks, • sold in 2-minute increments per hour, on either a national or local basis. • CHOICE OF CREATIVE OPTIONS: • Full-Screen Creative • Static Print Image • Slideshow of Multiple Print Images • MPEG Video • CREATIVE VERSATILITY: • Customize images and videos for each market • Rotate and update materials throughout flight schedule • TIMING OPTIONS: • 10-Second Creative – will air 30x every hour (every 2 minutes!) • 15-Second Creative – will air 20x every hour (every 3 minutes!) • 30-Second Creative – will air 10x every hour (every 6 minutes!) • 60-Second Creative – will air 5x every hour (every 12 minutes!) • Long-form videos (home tours, product demos, fashion shows)

  6. MARKET COVERAGE The Luxus Network offers a combination of Static and Digital opportunities in 100 locations in the following markets: OHIO Cincinnati Cleveland Columbus OKLAHOMA Oklahoma City Tulsa OREGON Medford PENNSYLVANIA Philadelphia Pittsburgh SOUTH CAROLINA Charleston John’s Island TENNESSEE Nashville TEXAS Austin Corpus Christi Dallas El Paso Fort Worth Houston San Antonio UTAH Provo Salt Lake City VERMONT Burlington VIRGINIA Richmond Newport News WISCONSIN Waukesha WYOMING Casper CANADA Toronto Vancouver PUERTO RICO San Juan ALABAMA Birmingham ALASKA Anchorage ARIZONA Phoenix Tucson ARKANSAS Fayetteville CALIFORNIA Bakersfield Burbank Fresno Hayward/San Francisco L.A./Hawthorne Long Beach Orange County Palm Springs Sacramento San Jose Santa Barbara Santa Monica Stockton Victorville COLORADO Aspen Rifle CONNETICUT Bridgeport Hartford DELAWARE Wilmington FLORIDA Boca Raton Daytona Beach Ft. Lauderdale Jacksonville Kissimmee Orlando Panama City St. Augustine St. Petersburg Stuart West Palm Beach GEORGIA Atlanta Savannah IDAHO Sun Valley ILLINOIS Chicago INDIANA Fort Wayne South Bend KANSAS Topeka KENTUCKY Louisville LOUISIANA New Orleans MICHIGAN Pontiac MISSISSIPPI Gulfport/Biloxi Jackson MISSOURI St. Louis/Cahokia NEVADA Las Vegas Reno NEW JERSEY Teterboro NEW MEXICO Albuquerque Farmington NEW YORK Albany Binghamton E 34th St.Heliport Elmira Farmingdale Islip La Guardia Stewart Westhampton White Plains N. CAROLINA Asheville

  7. ADDITIONAL OPPORTUNITIES • In addition to static signage and digital network opportunities, Luxus Network Advertisers may • choose to create a unique partnership that reinforces the marketing message of a particular brand to private jet travelers. • Opportunities include: • Distribution of catalogs / look books in FBO • passenger lounges • Product displays on mannequins or in vitrines • Informal modeling of fashion and accessories • during heavy traffic periods • Beverage pouring and sampling opportunities • Furniture displays in passenger lounges • Demonstrations of electronic / stereo / home • theater systems • Automotive displays / shuttles to and from jets • and FBOs

  8. ADVERTISE AT EVENTS As many high profile events involve a high volume of private jet traffic, special advertising opportunities will be available to luxury advertisers. A sample of events includes: SPORTS The Super Bowl Tampa, FL (February 2009) The World Series TBD (October 2008) The NBA Championship TBD (June 2008) The NBA All Star Game Phoenix, AZ (February, 2008) NCAA Bowl Games TBD (Dec 2008-Jan 2009) NCAA Basketball Final 4 San Antonio, TX (April 2008) US Open – Tennis New York, (August-Sept 2008) The PGA Championship Oakland Hills, MI (August, 2008) The Ryder Cup Louisville, KY (September, 2008) The Concours d’Elegance Monterey, CA (August, 2008) Kentucky Derby Louisville, KY (May, 2008) Belmont Stakes Elmont, NY (June, 2008) ENTERTAINMENT The Academy Awards Hollywood, CA (February, 2009) The Emmy Awards Hollywood, CA (September, 2008) The Golden Globes Hollywood, CA (January, 2009) The Grammy Awards Hollywood, CA (February, 2009) Sundance Film Festival Park City, UT (January, 2009) Palm Beach Boat Show Palm Beach, FL (March, 2008) Fort Lauderdale Boat Show Fort Lauderdale, FL (October, 2008)

  9. CONTACT US LUXUS NETWORKS 801 Second Avenue New York, NY 10017 Phone: 212.986.5100 Fax:  212.687-8994 www.luxusdn.com For Sales Information, Please contact Kimaada LeGendre at 646.658.7559 Email: sales@luxusdn.com

More Related