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How to Grow CDN with N ew P roducts

How to Grow CDN with N ew P roducts. Camilla Wieslander MD Skanska CDN, Malmö. Skanska Stretch Team Assignment May 1 3 , 2013 Jarosław Marszałek Milena B öhm Nicola Astafanous Mårten Furubom Carolyn Desmond. G row with new producs. OFFICE. OFFICE. LOGISTICS. OCW.

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How to Grow CDN with N ew P roducts

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  1. How to Grow CDN with New Products CamillaWieslander MD Skanska CDN, Malmö Skanska Stretch Team Assignment May 13, 2013 Jarosław Marszałek Milena Böhm Nicola Astafanous Mårten Furubom Carolyn Desmond

  2. Grow with new producs OFFICE OFFICE LOGISTICS OCW DATA CENTERR RETAIL

  3. Process and approach

  4. Trend 1: Growht of small to medium enterprises (SMEs) 47% 30% 23 % 8%

  5. PRODUCT 1:FLEXIBLE SERVICED OFFICES

  6. TREND 2: AGING POPULATION Nordic population of65+ 25% in 2040 50% 15% 17% today 15% in 1980

  7. PRODUCT 2: SENIOR HOUSING

  8. TREND 3: REMOTE IT DEPENDENCY 200 billionemailssenteveryday 90% of the world’s data was created in the last two years Data center investmentactivity has grown by 22% in 2012

  9. PRODUCT 3:DATA CENTERS

  10. CDN Products OFFICE OFFICE LOGISTICS SENIOR HOUSING FSO OCW DATA CENTER RETAIL

  11. Value Proposition FSO Senior Housing Data Centers • Finnish rental rates for master lease • 100 % Higher rent for FSO subleases • 75% Occupancy • 5 % Higher cost and OPEX • 10 % Higher rental rates • 75% Occupancy • 120 M SEK investment • 100 % Prelease • 9 % Yield 31 % 19% 33 %

  12. Alignment to our fundamentals FSO Senior Housing Data Centers Profitablegrowth Senior Housing

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