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Shaping the Housing and Care Markets for All Older People

Learn about the similarities and differences between housing and social care dimensions for older people. Discover how a joined-up approach can lead to better outcomes and efficiency. Explore strategies for market-shaping and tools to reshape direct services and existing contracts.

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Shaping the Housing and Care Markets for All Older People

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  1. Shaping the Housing and Care Markets for All Older People Julie Ogley Director of Social Care, Health and Housing Central Bedfordshire Council

  2. The Housing and Social Care Dimensions – the similarities • Different origins but converging missions… • A focus of resources on those most in need • Neither system exists in isolation • Public sector housing operates alongside the open market for housing • Social care is delivered in a market that has a significant element of private provision • Benefits of a joined-up approach (especially if Health can be included as well) are better outcomes for customers and greater efficiency for organisations

  3. The Housing and Social Care Dimensions – the differences • Buildings will be around for a long time and can be difficult and costly to adapt to changing requirements and expectations • Social Care services can be scaled up and down and adapted to changing requirements relatively quickly and cheaply • As with the Health dimension there are legal and cultural barriers to be overcome.

  4. Central Bedfordshire – Challenges and Opportunities • Challenges: • An ageing population • Mainly small/medium size towns plus rural area • Budgetary pressures

  5. What does ‘market-shaping’ mean in practice? • Two dimensions: • First - knowing what we want to achieve: • What our customers need and want • What delivers best outcomes • What delivers most effectively • Second – the delivery mechanisms – knowing how we intend to achieve it

  6. How can we shape the market? • There is a continuum of delivery mechanisms • Direct provision of services • Contracting for service provision • Joint ventures and partnership working • Grant-funding • Benefit in kind • Generating opportunities • Statements of intent • All mechanisms have their place – choose the most effective solution to the circumstances.

  7. What tools have we got? • Reshaping of direct services • Using our commissioning and purchasing power • Actively managing existing contracts. • Using the Council’s powers to create innovative solutions, develop ventures and partnerships. • Using the Council’s land-holdings • Whole council solutions – regeneration, assets, housing, planning, economic development all working together • Use of the Planning System: • Market Position Statements / Investment Prospectus / Design Guides

  8. Who are our customers? • Housing needs and social care needs overlap but are not the same thing • Our responses to housing need and social care need is different and affected by a number of factors: • Legal duties: housing and social care eligibility • Council policies: preferences for one policy solution over another • Intrinsic factors: it takes longer to scale up and down housing responses to need than social care responses • Housing need is multi-dimensional, social care need less so. • Care Act makes clear that that we have a duty to all vulnerable adults – not just those in need of public subsidy. That duty is across the whole council and beyond – not just social care directorate.

  9. Our responses to customers’ needs • Stay independent in own home if possible • Choice of accommodation and care options for those who can’t • Choice not limited to those who have the ability to pay • It should not be assumed that older people staying in their own home means that they will be more independent than other housing solutions. A person living in extra care or a care home may have more independence, choice and control over their day-to-day lives than someone living in their own home. A home which may not be suitable for their needs and where they are reliant on inflexible domiciliary care visits for basic care.

  10. What does this look like in practice – what’s happening now • Services to allow people to remain independent in their own homes: domiciliary care, reablement, assistive technology, respite care, aids and adaptations, tenancy sustainment • New affordable extra care schemes across Central Bedfordshire – delivered by the Council’s HRA and Housing Associations • Replacement of outdated facilities – care homes and sheltered schemes

  11. Priory View, Dunstable

  12. Croft Green, Dunstable

  13. What does this look like in practice – what’s still to be done • More affordable extra care schemes • More care home provision in key areas • Open market housing with care for older people • New mainstream housing suitable for older people

  14. Some examples • Direct investment: Priory View • Market-led approach to care home reprovision • Make this someone’s job – MANOP Team • Regional modelling of impact of Care Act on care home fees

  15. A suggested process • What have you got and what do you want • Describe the gap between the two. • Identify what you need to fill those gaps. • Think about which organisations could be part of a solution. • Work your way up the options sequentially – starting with the lowest cost option. • Keep reviewing progress and be prepared to change and take opportunities when they arise. • Don’t forget the outcomes you are trying to achieve.

  16. Finally… • This isn’t easy • We are working within complex systems • The historic, cultural and legal barriers are real but can be overcome • We need to be adaptable to circumstances • We should support each other to shape the market and look for commonality of interests and economies of scale • Sharing success stories is important but we can also learn from ‘what went wrong’

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