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How is it done today?

“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” — Fairfax Cone. How is it done today?. How is it done today?. How should it be done?.

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How is it done today?

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  1. “There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” — Fairfax Cone

  2. How is it done today?

  3. How is it done today?

  4. How should it be done?

  5. How should it be done?

  6. Create a process for evaluation and success

  7. Student segmentation

  8. Market overview Professional Age Gender Children Interest in Cooking Ecologist Reader Marital Status Homeowner Credit Card Cultural Dimension

  9. Labor market & economic analysis Foreman Students Military Unskilled Clerical Farm Retired Homemaker Lawyers Management Sales Service

  10. mapping

  11. competition

  12. Combine all the information

  13. Advance research technologies

  14. Set clear expectations

  15. How to evaluate a partner

  16. Any volunteers?

  17. The end. Kari Kovar, Vice President of Non Profit Higher Education 2305 Presidents Circle Salt Lake City, UT 84120 1.800.279.9335 WWW.DATAMARK.COM

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