1 / 15

Module 3: 4 E's

Booty Camp

melissasullivan
Télécharger la présentation

Module 3: 4 E's

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The 4 Es – Keys to a Successful Launch Prosperity Tribe

  2. The Fundamentals • A few fundamental things will make all the difference in a launch. • A launch is very much about the energy and less about the specifics. • You can get more sophisticated later and we’ll give you more things to consider in later weeks.

  3. The 4 Es You’ll want to ensure you include these four in every launch and every program. • Entertain • Educate • Engage • Empower

  4. Entertain • When you bring your energy about what you love, people will be entertained. • Flat boring copy, uninspiring video, poorly scripted telecalls, will send people running. • We’re human we like to be entertained. • Entertaining doesn’t have to be pleasant – can be compelling, you can jot people.

  5. Entertain • In 40 DN Launch we used a video launch to entertain people with our relationship. • Showed us enjoying various aspects of our life (at the spa, creek-side, at home, salsa dancing at night). • When you entertain people they want what you have. • When entertaining, it’s flowing and keeps people involved in your story and connected to what you are selling.

  6. Educate • Most people stop after this E and think education is enough, but it’s not. • People often share too much or not enough or are not specific enough because they’re not dialed into their target tribe. • When you dial into your target tribe you educate in a way that solves their problem. • That’s all you should care about – solving their problem in the unique way you do.

  7. Educate • Don’t give away the store in the launch or they’ll think they already have everything they need. • Don’t educate too little or they’ll think you’re teasing them. • How do you tell what the happy medium is? • Share two or three concepts they wouldn’t otherwise know, if they didn’t hear it from you.

  8. Educate • Share key learnings you’ve gained from the school of hard knocks or elsewhere. • Pick concepts that are the source of their biggest pain (you might even give part of this away for FREE). • Don’t hold back, but don’t solve it all in the launch. • Educate through on-the-spot coaching or your own stories.

  9. Engage • Engaging is not the same as entertaining. • Engaging has an quality of real interest and magnetism. • When you engage while entertaining and educating they’ll ignore everything else to focus on you and your message because it’s resonating with them at the deepest level.

  10. Engage • Part of engagement is an energetic quality. • You want to magnetize people toward you and shake them out of their comfortably numb state. • Entertaining shakes them a little, but then you engage them further by saying something radical, inviting them to look through a different lens or sharing a compelling story. • ENGAGED PEOPLE BUY!

  11. Empower • When you empower people, you give them permission to do the things they can’t do. • Could be a shift or taking a stand or working with you. • You hold a space for them to act so they can actually create the life they want. • Your product or service is the bridge they can cross over to live in the Promised Land. • Empowered people live in the Promised Land; disempowered people live in their pain.

  12. Empower • When launching and offering things for free, offer enough, but not so much that they delude themselves into thinking they don’t need anything else. • Offer yourself as a guide, not as a savior. • If you try to save people in any way, they lose their internal ability to help themselves. • You empower people by being really clear who your target tribe is and that you want people willing to be empowered.

  13. Empower • You’re a person who has been on the journey who’s offering them a shorter path through your learning. • Help them understand that when they take action, they’re empowered. • Be unwavering in your commitment to their transformation, but not for insisting that they do it with you. • In your launch tell them what’s possible and hold this space and then challenge them to take action.

  14. Recap • The 4 Es are essential to every launch (and every product). • Have the 4 Es next to you as you consider your genius loves and skills. • Consider your target tribe: How do they want to be entertained, educated, engaged, and empowered. • Really noodle on this and do a Wonderstorm on each one (“I wonder… how could I entertain… educate… engage… empower.”).

  15. How To Make It Work? • Remember to factor your lifestyle into your launch. • Don’t create a launch that conflicts with your lifestyle or you won’t be in your genius, you won’t be happy and that will show through. • The easiest launch for you that includes the 4 Es is likely the best choice for you. • Remember to use your Playbook and Wonderstorm with each of the 4Es.

More Related