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Lecture Six Chapter 14

Learn how to create and deliver successful oral presentations by understanding your audience, constructing a clear and engaging structure, and using persuasive techniques. This chapter covers introductory techniques, effective storytelling, persuasive variables, informational messages, visual support, and presentation basics.

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Lecture Six Chapter 14

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  1. Lecture Six Chapter 14 Oral Presentations

  2. PRESENTATION BASICS • WHY ARE YOU GIVING PRESENTATION • TO WHOM ARE YOU SPEAKING • WHERE WILL PRESENTATION BE GIVEN • WHEN WILL PRESENTATION BE GIVEN • WHAT IS THE PURPOSE

  3. KNOW YOUR AUDIENCE • Determine audience knowledge, attitudes, likes and dislikes • Use check sheet on pages 329 - 330 • Visit audience work sites. • Read articles written about the audience. • Interview a number of the people who will be in the audience. • Arrive early and mix with the audience. • Determine length (maximum attention 20 -30 minutes

  4. CONSTRUCTION BASICS • INTRODUCTION • Tell them what you are going to tell them • Relate subject to audience • BODY • Tell them • Support each main idea with sub points support each sub point • CONCLUSION • Tell them what you told them • Relate subject to audience • Establish Goodwill

  5. EFFECTIVE INTRODUCTIONS • Open with a clear statement of purpose • Avoid humor or trite remarks • Avoid apologies • DO • Use a startling or shocking statement • Present a hypothetical statement • Use historical events • Ask a question or questions • Refer to a current event • Use a quotation

  6. COMPARISON DEFINITIONS EXAMPLES ILLUSTRATIONS (More Detailed Than Examples STATISTICS STORIES TESTIMONY PACKAGING INFORMATION

  7. PERSUASIVE PRESENTATIONS • PRESENTATION PATTERN • Scientific/Problem Solving • Define the Problem • Examine Cause and Effects • Enumerate and Evaluate Options • Recommend

  8. PERSUASIVE PRESENTATIONS (2) • STATE THE CASE • Introduction • Thesis Statement • Supporting Contentions • Close • Reiterating Proposition • PSYCHOLOGICAL-PROGRESSIVE • Arouse, Dissatisfy,Gratify,Picture,Move

  9. PERSUASIVE VARIABLES • SOURCE • Competence, Trustworthiness, Education, Occupation, Experience, Likability, Similarity, Gender. • MESSAGE • Indirect or Explicit • Refute Arguments • Provide Concrete Examples • CONTEXT • Importance, Recency, Media, Persistence

  10. INFORMATIONAL MESSAGES • ARRANGEMENT OF INFORMATION • CHRONOLOGICAL • SPATIAL • TOPICAL • CLASSIFICATION • SEQUENTIAL • PROBLEM/ SOLUTION • COMPARATIVE • ADVANTAGES/ DISADVANTAGES • CAUSE/EFFECT

  11. VISUAL SUPPORT • CHARTS AND GRAPHS • VIDEO • ELECTRONIC MEETINGS • OVERHEADS • COMPUTER GENERATED GRAPHICS • SLIDES • FLIP CHARTS

  12. PRESENTATION BASICS • NOTE CARDS • Don’t Read • Use 5 x 7 or 4 x 6 • Don’t Try to Hide Them • TIME • STAND UP STRAIGHT • MOVE • GESTURE • USE APPROPRIATE VOICE • DEAL WITH QUESTIONS (Page 213) • PRACTICE • CLEAR CLOSE (Brief Summary of Points)

  13. SHOW TIME • WARM UP • MAKE A STRONG POSITIVE ENTRANCE • ESTABLISH CONTACT • WORK ON WARMTH AND SPONTANEITY • CLOSE STRONG AND CORDIAL

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