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Current Issues in Tourism: Hungary and Croatia

This presentation by Mr. Marin Skenderović explores the major tourism markets, proximity advantages, and tourist preferences of Hungary and Croatia. It includes statistics on Hungarian tourist arrivals and overnights in Croatia, as well as insights into motivation, loyalty, and satisfaction factors. The presentation also covers average expenditure and the popularity of different destinations and activities.

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Current Issues in Tourism: Hungary and Croatia

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  1. HUNGARY and CROATIA – Current issues in tourism presented by Mr Marin SKENDEROVIĆ Head of Branch Office Croatian National Tourist Board inBudapestBudapest, 18thJune 2013

  2. Major emitivemarkets/tourist arrivals

  3. Major emitivemarkets/tourist overnights

  4. HungariantouristarrivalstoCroatia - (thousand) 1995–2012

  5. HungarianovernightsinCroatia(thousand) 1995–2012

  6. Proportion : population and thosetravellingtoCroatia

  7. Proportion : population and thosetravellingtoCroatia

  8. Distancesfrom Budapest Sibenik: 680 km Rijeka: 680 km Zadar: 620 km Split: 850 km Dubrovnik: 1040

  9. COMPARATIVEADVANTAGES OF CROATIAFORHUNGARIANTOURIST • 1., PROXIMITY (BEING FAMILIARWITH THE SITUATION, THE OPPORTUNITYTOMAKEDECISION AT THE LASTMOMENT • 2., COMMONHISTORY AND PASTEXPERIENCES; THE SAMEVALUE SYSTEM • 3., PERSONALSAFETY AND BEING WELCOMED

  10. GaluppBalkan Monitor 2012 JulySURVEY • ForCroats: • Hungary – thebestneighboring country • Hungarians – the most favourableneighboringpeople

  11. Hungariantouristoutboundtripsin 2012

  12. Hungariantouristoutboundtripsin 2012 byseasidedestinationcountries Source:KSH

  13. Touristarrivals and overnightsJanuary-May 2013

  14. TOMASSURVEY-HUNGARIANTOURISTSINCROATIA

  15. AGE; EDUCATION; DOMICILE; TRAVELPARTY; MOTIVATION Domicile Town of 10.001-100.000 inhabitants (39,75%) Age 30-49 (59%) Education Highschooldegree (35,3%) Motivation Rest and relaxation (70,1%) Travelparty Family (56,3%)

  16. LOYALTY; SOURCE OF INFORMATION; ORGANIZATION; TIME OF BOOKING Time of booking 5-8 weeksinadvance (36,7%) ToCroatia 3-5 times (38,2%) Destination 1sttime (46,4) Accomodation 1sttime (63,8%) Previousvisits (33,9%) Internet/CNTB (48,2%) Touristagency (35%) Individual (65%)

  17. OVERNIGHTS; No. OF ACCOMODATION; MEALS; EXCURSIONS Byexcursions Individual (43,1) Overnights 4-7 overnights (45,8%) Number of accomodationfacilitiesused 1 (90,1%) Meals Out of accomodationfacility (76,6%)

  18. ACTIVITIES; SATISFACTIONFACTOR; Activities swimming/bathing (99,5%) cafe-bars, cakeshops (93,2%) restaurants (88,5%) Satisfactionfactor Personalsafety (55,9) friendlyprices (55%)

  19. AVERAGEEXPENDITURE(€)

  20. Hungariantouristarrivals/CLUSTERS– 2012

  21. Hungarianovernights/CLUSTERS– 2012

  22. Averagenumber of HungariantouristsinCroatia/bymonth

  23. THANK YOU FOR YOUR ATTENTION!

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