THE ROLE OF “COMMUNICATION “ ON THE FIGHT AGAINST A V I AN INFLUENZA -TURKEY ’S EXPERIENCE-

1. THE ROLE OF “COMMUNICATION “ON THE FIGHT AGAINST AVIAN INFLUENZA-TURKEY’S EXPERIENCE-

2. CHRONOLOGY OF OUTBREAKS

3. MANYAS OUTBREAK2005 • In 2005 Lake Manyas became the first place in which Avian Influenza was observed in Turkey. • Avian Influenza was a disease that Turkey had not confronted before. Human fatalities in other countries from Avian Influenza caused fear and anxiety in Turkey.

4. MANYAS SUCESS • The first stage in the struggle of Turkey with Avian Influenza was successfully handled. • However, the second stage was more difficult, and pointed out the need for better communication.

5. IĞDIR OUTBREAK- 2006 • A widespread AI outbreak occurred in Iğdır on January 2006 in Turkey. • H5N1 virus was confirmed in 58 of Turkey’s 81 provinces

6. OUTBREAKS IN 2006 201 Backyard poultry outbreaks 30 Wild Birds outbreks

8. ATTITUDE OF MEDIA AFTER DEATHS TRIGGERED THE PANIC

9. …Marifet Kocyigit, who lost three children to bird flu this week, mourns over the grave of her son Muhammet in Dogubayazit. (By Murad Sezer -- Associated Press) .

12. MEDIA ATTITUDE

13. RESPONSIBLE JOURNALISM Responsible Journalism .

14. AWARENESS ON NEED OF COMMUNICATION • After the fatalities, Turkey immediately launcheda professional public information campaign, including television spots and a 24-hourhotline, billboards, posters, brochures with the help of the private sector. • Government web sites became an important source of current information, withdaily postings of alerts and clinical management information for health practitioners.

15. PANIC MANAGMENT • Turkey understood the necessity of Panic Management. Panic management was achieved through establishment of trust.

16. COMMUNICATION WORKING GROUP STAKEHOLDERS Private Sector Nature foundations, White Meat Industrialists andBreedersAssociation Turkish Egg Producers Association • Ministry of Agriculture • Ministry of Health • Ministry of Environment • Ministry of National Education • NGOs • World Bank • EU • FAO • UNICEF

17. COMMUNICATION STRATEGY DOCUMENT BY COMMUNICATION WORKING GROUP Lessons Learned • Avoid panic!  • Provide timely, accurate information • Importance of Public Awareness • Determine Target Audiences • Social and political support essential • Clarify mandates of different Ministries (who speaks, consistent messages) • Become content provider for everyone involved • Have pre-prepared materials in place  • Provide guidiance to press

18. YEAR 2007

19. YEAR 2008

20. PREPAREDNESS ACTIVITIES Real Scale Simulation Exercises On going Training Activities International AI Conference On going SCWG Meetings

21. HOTLINE: SABİM

22. WEB - PORTAL

23. PILOT ACTIVITIES • WB & USAID 5 pilot projects 1) Mobile Information Kiosks in Rural Markets 2) Monitoring Spent Hen Trade 3) Risk Reduction in Backyard Poultry 4) Improving Risk Perception for Bio-Security for Small And Medium Scale Egg and Broiler Enterprises 5) Avian Influenza Awareness for Users of Wetlands.

24. 1)Information Kiosks in Rural Markets

25. PUBLIC AWARENESS CAMPAIGN 2008 COMMUNICATION MATERIALS

26. PRODUCTION OF COMMUNICATION MATERIALS

27. LOGO

28. MAIN SLOGAN

29. POSTERS • TARGET AUDIENCE • HUNTERS / PRE AI • CHILDREN/ PRE AI • WOMEN / PRE AI • BROILERS AND SCE/ PRE AI • RURAL POPULATION / PRE AI • RURAL POPULATION/ DURING AI

30. SMALL AND MEDIUM SCALE EGG AND BROILER ENTERPRICES

31. FARMERS- RURAL

32. FARMERS

33. CHILDREN

34. HUNTERS

35. WOMEN

36. BROCHURES • TARGET AUDIENCE • HUNTERS / PRE AI • CHILDREN/ PRE AI • WOMEN / PRE AI • BROILERS AND SCE/ PRE AI • RURAL POPULATION / PRE AI • RURAL POPULATION/ DURING AI

37. FARMERS

38. SMALL AND MEDIUM ENTERPRISES

39. CHILDREN / WOMEN

40. HUNTERS

41. SPOT FILMS • TARGET AUDIENCE: • WOMEN- PRE AI • CHILDREN- PRE AI • RURAL POPULATION- PRE AI • HUNTERS- PRE AI • RURAL POPULATION- PRE AI • RURAL – GENERAL AUDIENCE – DURING AI • RURAL -GENERAL AUDIENCE – DURING AI • GENERAL AUDIENCE – POST AI • GENERAL AUDIENCE- POST AI

42. DOCUMENTARY • A documentary to show combat of Turkey against Avian Influenza was prepared. • The benefit expected from such documentary is to recall the experiences of Turkey since the emergence of Avian Influenza, to get opinions of scientists, to use documents so as to show the magnitude of the danger and to produce an efficent document to ensure the following by especially individuals under risk. • To learn the methods and ways so as to (i) prevent spread of the disase in animals, (ii) prevent human cases.

43. MEDIA KIT • To be distributed to members of Media, 1 Guideline for Journalists on Avian Influenza, 1 Archive Images CD (ready made images for journalists to prevent use of images from old pandemics), copies of spot films and documentary, handbag, blocknote and pen with the logo have been prepared.

44. GUIDELINE FOR JOURNALISTS

45. AI COMMUNICATION CAMPAIGN LAUNCH Cooperation with Ankara University Communications Faculty. Deputy Undersecretary attended. Protocol was signed. Popular journalist gave a speech on Media Ethics. Aşıklar- Song

46. Present AI Situation • The country has declared itself free from HPAI as from 14July 2008

47. CURRENT SITUATION • MOH leads communication efforts for response to the H1N1 pandemic. • Rapid response in terms of communications (posters, brochures, tv, radio) • Pre-prepared materials for AI and other diseases

48. Ministry of Health Website