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Where Marketing Insight Meets Media Genius

R E A C H I N G F L O R I D A H I S P A N I C S. Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics. April 2014. Where Marketing Insight Meets Media Genius. 3.2 million Hispanic adults live in Florida’s seven largest DMAs.

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Where Marketing Insight Meets Media Genius

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  1. R E A C H I N G F L O R I D A H I S P A N I C S Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics April 2014 Where Marketing Insight Meets Media Genius

  2. 3.2 million Hispanic adults live in Florida’s seven largest DMAs. 30% Hispanic adults are 30% more likely than Florida adults as a whole to have visited Universal Orlando in the past year. 1.9 million Florida Hispanic adults read a newspaper in print or online in the past week. 38newspapers with a combined, per-issue circulation of nearly 1.4 million effectively reach the Florida’s Hispanic population. 745,200 Hispanics read Florida newspapers online or on mobile devices – tablets or smartphones – during the past month. R E A C H I N G F L O R I D A H I S P A N I C S Florida’s Hispanic Market 14

  3. Florida’s Hispanic Print Advertising Network Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4 million. The Top 15 are listed here. Hispanic Print Publication Metro Area Pub. Days Circulation R E A C H I N G F L O R I D A H I S P A N I C S *Free to readers (S) – Spanish language (B) - Bilingual Source: Intersect Media Solutions, Individual publications 15

  4. Florida’s Hispanic Digital Advertising Network Capability: A Digital Ad Network that reaches the Hispanic Markets: Miami/Ft. Lauderdale , Orlando, Tampa/St. Petersburg, West Palm Beach and Ft. Myers/Naples. Strategy: Partner with Hispanic Newspaper Websites to utilize “unsold space” at low CPMs. Challenges: Hispanic Newspaper Websites generate lower site traffic compared to General Market Newspaper Websites. Less site traffic equals less inventory. Some smaller Hispanic Newspaper Websites do not sell on a cost per thousand basis. Monthly packages sold as rotators. Difficulty building uniform Ad Network with variety of pricing structures and inventory variations. R E A C H I N G F L O R I D A H I S P A N I C S 16

  5. Hispanic Sites in Florida’s Digital Ad Network In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented websiteswhich have nearly 1.4 million unique visitors. Using its existing partnerships, Intersect Media can create a custom digital footprint throughout the US and abroad. WebsitePage Views Unique UsersSOV% Impressions El Nuevo Herald (Miami) 9,802,400 1,160,600 2% 525,000 Diario Las Americas 300,000 95,000 10% 75,000 El Sentinel (Ft. Lauderdale) 221,571 37,638 5% 25,069 El Sentinel (Orlando) 161,765 21,880 2% 10,054 La Prensa 75,000 20,000 6% 10,500 7 Siete Dias 32,500 15,100 13% 10,931 Naples Vista Semanal23,000 10,000 3% 1,946 Tampa Centro 22,057 14,369 5% 2,500 10,638,337 1,374,542 2% 661,000 R E A C H I N G F L O R I D A H I S P A N I C S Source: Individual media properties 17

  6. Thank You! For More Information, Contact: Gary Winters Marketing Manager Intersect Media Solutions 610 Crescent Executive Court, Suite 112 Lake Mary, FL 32746 v 321.283.5268 gwinters@intersectmediasolutions.com R E A C H I N G F L O R I D A H I S P A N I C S 31

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