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Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni

ADAPE Australasia National Conference Charting New Waters 3 October 2004. Plenary 2. Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni. Speaker. Annimac www.annimac.com.au. Rate of Change. every 15 seconds = new web site

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Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni

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  1. ADAPE Australasia National Conference Charting New Waters 3 October 2004 Plenary 2 Surfing the Waves of Change :Trends Impacting Fundraising, Communications & Alumni Speaker Annimac www.annimac.com.au

  2. Rate of Change • every 15 seconds = new web site • every 15 minutes = new technology • every 15 days = new product / service Amount of change in one day, Grandmother had in one year. Younger we are - faster our world moves.

  3. More Change = More Options • Living longer • More generations alive • Living elsewhere • Living with leisure • Changing household structures • Rising divorce rate • Smaller households • Changing ethnic mix - Eurasian

  4. More Change = More Options : • New tribalism • Living differently • Home leasing on the rise • Fast rising Incomes & wealth • Outsourcing tasks & chores • Spending differently • Living with I C & T • Rise of virtual shopping • Increasing knowledge

  5. More Change = More Options • Increasing financial literacy • Electronic “guardian angels” • New entertainment & sports • Working differently • New industries & occupations • Changing spirituality • Outlawing discrimination • Changing politics - ideologies • Ecological community sensitivity . Ruthven,Ibis 2003

  6. Australia’s Age Distribution,1866-2042 65+ 60-64 55-59 45-54 35-44 25-34 20-24 15-19 10-14 5-9 0-4 Source: ABS

  7. Living Longer and Living With Leisure(Ruthven,Ibis 2003) 120 ? years 74 years 46% Leisure Time 44% 50 years 43% 32% 38 years 29% Education 27% 23% Sleep Unpaid Work Travel to Work Paid Work Year born

  8. 21st Century :Three Key Drivers of change • Consumer driven economy • Knowledge driven values shift • Global trade power shift to Australasia Three Key Words • Passion • Responsibility • Dignity

  9. Driving all Drivers of Change Technology : in 2020 70% of job types do not exist now because 80% of technology is not invented yet

  10. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer females than males Generation X 1960 – 75 30 - 45 largest number in population DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 smallest number - ½ of GenX

  11. Baby Boomers 45 - 60 The New Aged confident enjoying spoils of life high quality. No wish to change status. Life is easy. Generation X 30 - 45 Uncertain what to do with selves or ageing parents. Frustrated. Can’t advance. No clear new options. Copy Boomers or look to DotCom values. DotComs 15 - 30 Busy connecting globally. Concern for planet & self. Assume will create innovative solutions. Don’t need or care about BBs or GXs. Ferals 0 - 15 No boundaries, no limits in time, space or distance. Truly global. Virtual. Are creating own world.

  12. Generational Trend ProfilesBaby Boomers45- 60 • Downsizing their lives • Empty nesters Married or divorced • Retired or pt workers • Sense of community Set relationships • Material status Identity from job • Security conscious Health conscious • Seek new safe experiences • Defer to authority • Love and hate change

  13. Generational Trend ProfilesGeneration Xers 30 - 45 • Mobile Single Childless Net Dating • Multi careers SOHO • No Fixed Address Renters • I.D. Ephemeral Global Wired • Materialism assumed Varied lifestyles • Short term planners • Personal journey Me Generation • Risk takers Fast decisions • No commitment Environmental values • Defer to heroes • Expect & accept change

  14. Generational Trend Profiles DotComs 15 - 30 • Own path No careers Temporary pairing • Group socialising Parental home • Global I.D. Net relationships • Non consumers I.D. from activity • Planetary group mission • Immediacy Wired • Multi channeled Multi actions • Temporary deference per usefulness • Need & welcome change

  15. Generational Trend ProfilesFerals0 - 15 • No patterns Wired into global village • Momentary relationships • Global limitless relationships • Global I.D. & commitment • I.D. from Global values Non consumers • Planetary mission Future jobs unimportant • Unlimited channels • Telepathic communication • No deference Respect as momentary need • Live change Ignore barriers

  16. SUMMARYSurfing the Waves of Change • Increasing rate of change • Technology drives all change • Younger exponentially faster • Huge generational differences • As global world shrinks : • gain more knowledge • more options • greater passion • responsibility with dignity.

  17. Thank you www.annimac.com.au

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