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strategic analysing to (BMW)

strategic analysing to (BMW). by : ayman el-majdalawee Supervision Dr: Ezz ElArab El- Awoor. Our Mission.

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strategic analysing to (BMW)

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  1. strategic analysing to (BMW) by : ayman el-majdalaweeSupervisionDr: Ezz ElArab El- Awoor

  2. Our Mission • Asserting BMW sets the standards. "To become most successful premium manufacturer in the car industry “ It is our mission to build new and strengthen existing customer relationships. is all about “Driving Strong Relationships”.

  3. Our Vision • a successful, profitable, and sustainable business, it is BMW’s vision to grow alongside its ability to delight a rising number of satisfied customers. Uniqueness through diversity, leadership, taking Risk, courteous.

  4. Our Values • Individually tailored customer service, honesty, integrity, professionalism, training, dedication to our company and the BMW brand, consistency, leadership, and teamwork.

  5. Swot analysis

  6. Strengths • Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment. • The BMW group on an average spends around 9% of its revenues on R&D, which is one of the highest in the industry.

  7. Weakness • BMW’s heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries.

  8. Threats • The continuing decline of the dollar against the Euro threatens to undercut BMW’s top line so tempering its profitability. • The rising price of raw materials such as steel threatens to offset the company’s earnings.

  9. Opportunities • The expanding of the European Union, has converted the EU into the world’s biggest trading bloc with a combined population of around billion . • Opening of new manufacturing lines in China .

  10. BMW’s key automobile production plants worldwide

  11. EC regulatory threat to European car industry • In 2007 the European Commission proposed binding rules to cut CO2 emissions on new cars to 130 gms/km . • Shares in Porsche whose cars have highest CO2 output fell 2% as a result .

  12. German Auto Car Sales UK 2007 - 2008 Compare the year on year figures for each manufacturer for December and for year to date. Which manufacturers/marques are doing better than others in terms of volume sales/market share?

  13. THANKS

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