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BMW Corporation

BMW Corporation. BMW PROFILE. Company Information Services Provided Building automobiles and Airplane engines Brief history : 97 years Visions of BMW CEO: Norbert Reithofer. THE CURRENT MARKETPLACE. BMW in a declining market Profit Quality BMW and their quality Low price for luxury

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BMW Corporation

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  1. BMW Corporation

  2. BMW PROFILE • Company Information • Services Provided • Building automobiles and Airplane engines • Brief history : 97 years • Visions of BMW • CEO: Norbert Reithofer

  3. THE CURRENT MARKETPLACE • BMW in a declining market • Profit • Quality • BMW and their quality • Low price for luxury • We have the name

  4. Our Broader Environment • Partners and Agencies • Cundari • GSD&M Idea City • New technology • The Mini • 3.7 litres of fuel per 100 km. • Controversies • Blocking the swiss

  5. THE STRENGTHS AND WEAKNESSES • Strengths: • A sturdy reputation • Aircrafts and luxury vehicles • Good marketing • Launched a green tree program in China • Kept revenue up during recession by focusing on international markets. • Weaknesses: • High prices • Raw materials • Cost of car • The insufficient quality for excessive price • 2010 recalls on over 348,000 cars due to brake leak.

  6. Opportunities and Threats • Opportunities • New Products • Market shift to globalisation • Customers demand change to more comfortable and luxurious cars • New Technologies in Automobiles • Threats • New and existing competition • Volatility in price of fuel • Economic recession • Takeover bids

  7. RECOMMENDATIONS • Expand Globalization • Stay focused on comfort of ride for consumer • Promote more in less modernized countries • Test vehicles more efficiently to reduce accidents and recalls

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