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(PJJ) PENGENALAN KOMUNIKASI KORPORAT (KOC 3301)

Oleh Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Jabatan Komunikasi , FBMK UNIVERSITI PUTRA MALAYSIA. (PJJ) PENGENALAN KOMUNIKASI KORPORAT (KOC 3301). Knowing You, Knowing Me. Academic. Professional.

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(PJJ) PENGENALAN KOMUNIKASI KORPORAT (KOC 3301)

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  1. Oleh Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK) TimbalanPengarah PusatInovasiKeusahawanan & Pembangunan Pelajar JabatanKomunikasi, FBMK UNIVERSITI PUTRA MALAYSIA (PJJ) PENGENALAN KOMUNIKASI KORPORAT(KOC 3301)

  2. Knowing You, Knowing Me Academic Professional Exe. Cert. of Advanced Management Development (HARVARD, USA) PhD in Professionalisation of Corporate Communication (CARDIFF, UK) Master of Organizational Communication (UPM) BA in Communication (Public Relations) (UKM) Deputy Director, Centre of Cocurriculum Associate, Reputation Institute., NY, USA Member , European Public Relations Education & Research Association, GERMANY. Member, International Association of Corporate Marketing Studies, UNITED KINGDOM

  3. CONTACT DETAIL • *Consultation hours: TUE 2.00-5.00PM (preferably by appointment) • Room no: B 029, Jab Kom, FBMK • Room TP PusatInovasi* (often here) • TEL: 03-8946 8525 / 8525, HP: 019-6747537 • *EMAIL: zulhamri@fbmk.upm.edu.my • WEBSITE: www.fbmk.upm.edu.my/~drzulhamri

  4. EVALUATION • ASSIGNMENT 1 (Minor) 20% • ASSIGNMENT 2 (Major) 30% • MID TERM EXAM 20% • FINAL EXAM 30%

  5. Keterangan Tugasan - Setiappelajardikehendakimenyediakandua tugasan yang merumusdanmembincangkandua tajuk yang berhubungkaitdengankursus (PengenalanKomunikasiKorporat). • Tugasan 1 mestilahmengandungi15mukasuratdanTugasan 2 mestilahmengandungi20mukasurat. • PelajarperlumematuhiPiagamProjek yang disediakan.

  6. Keterangan Tugasan - Tugasantersebutmestilahdisediakanoleh pelajardanperludiserahkanpadawaktu yang telahditetapkan: Tugasan 1: Minggu 5 Tugasan 2: Minggu 10 - Markahakanditolakbagipenghantarantugasan yang lewat

  7. Tugasan 1 Tajuk: “Pembentukan identiti, imej dan reputasi di sebuah organisasi yang cemerlang”. Bincang dan huraikan tajuk tersebut berdasarkan pendekatan strategi komunikasi korporat. Sila patuhi “Piagam Tugasan” untuk menghasilkan tugasan yg bermutu tinggi

  8. Tugasan 2 “Organisasi anda bercadang mengadakan promosi besar-besaran bagi kempen “Penguasaan Teknologi Maklumat”. Diandaikan bahawa anda adalah Ketua Perhubungan Korporat di organisasi tersebut, diminta untuk mempromosikan kempen tersebut kepada khalayak sasaran. Jawab soalan-soalan berikut: • 1. Apakah kepentingan komunikasi korporat dalam mempromosikan kempen tersebut? • 2. Huraikan strategi perhubungan media yang akan dijalankan oleh Bahagian Perhubungan Korporat bagi menjayakan promosi tersebut? Sila patuhi “Piagam Tugasan” untuk menghasilkan tugasan yg bermutu tinggi

  9. References 1. *Abdullah, Zulhamri (2008). International Corporate Communication. 2nd Edition. Petaling Jaya: Pearson. 2. Argenti, Paul (2007). Corporate Communication. 4thEdition. New York: McGraw-Hill Inc. 3. Belasen, A. T. (2008). The Theory and Practice of Corporate Communication. LA: Sage. 4. CeesB.M. Van Riel. (1995). Principles of Corporate Communication. London: Prentice Hall. 5.Cornelissen, J. P. (2008). Corporate Communication: A Guide toTheoryand Practice. Second Edition. London: Sage Publication. PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW

  10. KANDUNGAN KURSUS • PERKEMBANGAN KOMUNIKASI KORPORAT • KOMUNIKASI ANTARA PERSEORANGAN • KOMUNIKASI KEORGANISASIAN • IDENTITI KORPORAT • STRATEGI KOMUNIKASI KORPORAT UNTUK PERUBAHAN • KOMUNIKASI ANTARA BUDAYA • TEKNOLOGI DAN KOMUNIKASI KORPORAT • KOMUNIKASI PEMASARAN BERSEPADU • AUDIT KOMUNIKASI • PENGURUSAN KONFLIK

  11. UNIT 1PERKEMBANGAN KOM KORPORAT • Perubahan politik, ekonomi & sosial • Andaian abad ke 21, Asia – Kuasa penentu pembangunan manusia sejagat • Komunikasi tradisional • Komunikasi kontemporari • Komunikasi korporat • Kom pekerja, kom pemasaran, kom pengurusan • Faktor2 mempengaruhi perkembangan kom korporat

  12. UNIT 2KOMUNIKASI PERSEORANGAN • Persekitaran kerja berubah – teknologi • Salahfaham – ketrampilan kom, konteks, budaya, proses kom, hubungan, kandungan & keserasian. • Strategi elakkan kekeliruan • Ciri2 K/P dlm persekitaran korporat • Ketrampilan relasional – kualiti hubungan • Perkongsian pengaruh

  13. UNIT 3IDENTITI & IMEJ KORPORAT • Personaliti sesebuah organisasi • Identiti korporat – gambaran fizikal • Imej korporat – persepsi publik • Keperluan mengurus IDK • Pelaksanaan program IDK • Penilaian terhadap IDK • Faktor yg mempengaruhi IDK • Objektif pelaksanaan program IDK

  14. UNIT 4 KOMUNIKASI ORGANISASI • Perspektif tradisional • Perspektif kontemporari • Perspektif alternatif • Fungsi dan komponen organisasi • Pendekatan vertikal – kom menurun & menaik • Pendekatan horizontal – kom mendatar • Faktor – kekangan sistem kom • Budaya organisasi

  15. UNIT 5STRATEGI KOM KORPORAT • Strategi korporat & strategi kom korporat • Pengurusan strategik CC • Faktor yg mempengaruhi perubahan • Impak terhadap proses CC • Strategi pengurusan perubahan • Rangka kerja pengurusan strategi korporat • Pendekatan SWOT • Pendekatan ADOPTS

  16. ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content 30 2. Organization 30 3. Presentation 20 4. Style 20 Total: 100%

  17. ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

  18. THANK YOU FOR LISTENING! C U IN THE NEXT MEETING

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