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THEORY AND NATURE OF COMMUNICATION

THEORY AND NATURE OF COMMUNICATION. DEFINING COMMUNICATION. DEFINING COMMUNICATION. Communication is the successful transmission of information through a common system of symbols, signs, behavior, speech, writing or signals between two or more persons.

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THEORY AND NATURE OF COMMUNICATION

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  1. THEORY AND NATURE OF COMMUNICATION DEFINING COMMUNICATION

  2. DEFINING COMMUNICATION • Communication is the successful transmission of information through a common system of symbols, signs, behavior, speech, writing or signals between two or more persons. • Communication is also a process by which information is exchanged between individuals (or groups) through a common system of symbols, signs or behavior. • Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour.

  3. It can also be defined as the exchange of ideas, opinions and information through written or spoken words or actions. • It is the meaningful exchange of information between two or a group of people. • Communication is "any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states.

  4. We can therefore deduce that communication is a two-way process: • Receiving information via receptive skills (listening / reading) • Sending information via expressive skills (speaking / writing)

  5. Communication takes on many forms and as such may be looked at more specifically according to the purpose it serves, i.e.: • Process definition • Transactional definition; and • Technical definition

  6. Process Definition • Communication is a complex and dynamic process of exchanging meaningful messages. It tells us about interpretation and meaning.

  7. Transactional Definition • This defines communication as a transactional process of exchanging messages and negotiating meaning to establish and maintain relationships

  8. Technical Definition • Communication is defined as the transmission of messages from one person/place to another. • It tells us about the technical means/machinery through which communication is transmitted.

  9. To change behavior To get action To get and give Information To persuade To ensure understanding GOALS/FUNCTIONS/OBJECTIIVES/ IMPORTANCE OF COMMUNICATION

  10. REFERENCES • Steinberg, S. (2007), An Introduction to Communication Studies, Pretoria: Juta and Company Ltd. • Velentzas, J. and Broni, G. (2014). Recent Advances in Financial Planning and Development. Communication Cycle: Definition, process, models and examples, 117-131. http://www.wseas.us/e-library/conferences/2014/Istanbul/FINANCE/FINANCE-17.pdf

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