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Irene Pollach

Irene Pollach. Corporate self-presentation on the WWW Metoder Indholdsanalyse Lingvistisk analyse Diskursanalyse. Do I Trust You Online and If So, Will I Buy?. Kai H. Lim, CHOON Ling Sai, Matthew K.O. Lee, Izak Benbasat. Trust building. 3 faktorer Individuel disposition to trust

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Irene Pollach

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  1. Irene Pollach Corporate self-presentation on the WWW Metoder • Indholdsanalyse • Lingvistisk analyse • Diskursanalyse

  2. Do I Trust You Online and If So, Will I Buy? Kai H. Lim, CHOON Ling Sai, Matthew K.O. Lee, Izak Benbasat

  3. Trust building • 3 faktorer • Individuel disposition to trust • Karaktertræk som udvikles i løbet af barndommen • Institution-based trust • Institutioner regulativer og love • Cognitive trust • Kognitiv forståelse og førstehåndsindtryk - design af en hjemmeside

  4. Tillidsskabende processer • Portal Affiliation • Affiliation with a well-known portal will improve potential customers’ trusting beliefs of an unfamiliar online store • Customer Endorsement • Endorsements of satisfied customers who are similar to potential customers will improve the potential customers’ trusting beliefs of an unfamiliar online store.

  5. Metode • Brugertest af målgruppen • Relevans • Ingen krav om køb • Økonomisk overkommeligt

  6. Trust transfer on the WWW • Overførsel af tillid via bl.a. hypertekst links. • Tillid Risikovillighed  Køb • Lighed, nærhed & fælles overbevisning

  7. Metode • Laptop-køb via salgssite • Afdække købskriterier  valg af produkt • Computervaner afdækkes via følgende parametre: • Tillid til websites • ”Net-erfaring” • Forforståelse af sitet

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