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Welcome to Effective Board Engagement in Fundraising

Welcome to Effective Board Engagement in Fundraising. NNAAC November 9, 2010. Welcome. Share questions and experiences (live or online) Today’s flow Mute phone (*6 to mute,*6 to unmute) PowerPoint on NNAAC web site by end of week Share with anyone who could benefit. Why engage the board?.

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Welcome to Effective Board Engagement in Fundraising

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  1. Welcome to Effective Board Engagement in Fundraising NNAACNovember 9, 2010

  2. Welcome • Share questions and experiences (live or online) • Today’s flow • Mute phone (*6 to mute,*6 to unmute) • PowerPoint on NNAAC web site by end of week • Share with anyone who could benefit

  3. Why engage the board? • Their role: “ensure adequate resources”, but… • Add value opportunity • They have resources • Opportunity to engage them • Funder expectations

  4. Governance • Assure stay on mission • Set realistic budget • Budget for fundraising • Set fundraising policies • Oversight and evaluation • Recognition

  5. Engaging Board Members • Job description/expectations • Intentional recruitment • Recruitment message and orientation • Flexible to individual • Development committee vs. ad hoc task groups • Non-board members on committees • Board signs off on development plan

  6. More Engaging Board Members • Set board goals, track separately • Report and engage in discussion/decision making • Peer pressure • Try new campaigns on them first • “Is this organization worth supporting?” • ?

  7. Strategies • “personally significant” annual gift • Membership (Life Members?) • Planned giving • Designate special occasion gifts/memorials • Nominate for award with donation to “favorite charity”

  8. More Strategies • Matching gifts from employer • Matching gift fund for other donors • ID potential major donors/open doors • Personalize annual solicitation/follow-up • Monthly account deductions • Facebook and other web efforts

  9. Event Strategies • Buy a table • Solicit ticket sales • Solicit sponsorships • Auction/raffle prizes • Host small gatherings

  10. 50 ways to Raise $1000, Kim Klein 1. Give $1000 2. Ask friends for specific gifts 3. Set a challenge to match 4. Sell tickets 5. Hold six small events 6. Solicit service clubs 7. Take part-time job 8. Ask 10 people to save change for 6 months 9. Ask friends to help with bake/garage sale 10.Give a $35,000 interest free loan/one yr.

  11. More 50 Ways 11. Sell organization t-shirts 12. Ask ten friends to raise $100 13. Get famous person to do event 14. Donations in lieu of birthday party gifts 15. Canvas door to door with friends 16. Lead tour or trip for donation 17. Hold chain dinner $12 x 12 ….. 18. Collect deposit containers w/friends 19. Sell frequent flier miles 20. Rent home for weekend

  12. More 50 Ways 30. Organize a service raffle 31. Offer to do what family wants like quit smoking 32. Get materials donated 33. Get business to post web site appeal 34. Get techie friend to donate services 35. Leave a bequest 36. Get groups to hear story and “pass hat” 37. Ask faith institution for “second collection” 38. Sell an old collection from youth 39. Have neighborhood garage/sidewalk sale 40. Design greeting cards for indiv./org.

  13. More 50 Ways 41. Get grps/indiv to adopt budget lines 42. Collect foreign currency from travelers 43. Do “I’m not afraid” service 44. Do “we’ll organize you” service 45. Solicit friends who work for matching corp. 46. Ask store to donate % of profits 47. Get friend to donate communications talent 48. 49. 50.

  14. A Board Chair’s Point of View Dr. Ahmad Jaber, President Arab American Association of New York

  15. Supports • Provide training • Support materials • Know programs/feel ownership • Model success/trying • Evaluate and adjust

  16. Additional Questions/Issues

  17. Resources • Fearless Fundraising for Nonprofit Boards, BoardSource, www.boardsource.org, $60 • Board Café at www.blueavocado.org • Assoc. of Fundraising Professionals, www.afpnet.org • Grassroots Institute for Fundraising Training, www.grassrootsfundraising.org

  18. More Resources • The Chronicle of Philanthropy, www.philanthropy.com • Network for Good, www.networkforgood.org • National Committee for Responsive Philanthropy, www.ncrp.org • The Development Plan, Linda Lysakowski, 2007, $45

  19. Wrap-up • Other governance needs • Other webinar topics • Requests for ideas

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