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Project XXX

Project XXX. Planning & Specification Review. Project X PMT. Decisions requested Market Market requirements Fit with Atrica strategy Market overview Competitive analysis Market projections Sales strategy Product Project Approach Product Architecture. Manufacturing Feasibility

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Project XXX

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  1. Project XXX Planning & Specification Review Project X PMT Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  2. Decisions requested Market Market requirements Fit with Atrica strategy Market overview Competitive analysis Market projections Sales strategy Product Project Approach Product Architecture Manufacturing Feasibility Supply, Service and Test Strategies Development Project Schedule and resources Sensitivity analysis Project budget Financial analysis Risks and contingencies Stage Review Contract Decisions requested Agenda Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  3. Decisions requested • Approve project approach • write here products to be release ( present FCS dates) • Approve schedule and resources for the design and Verification stage • calculated project time line • R&D Headcount (Missing / required , etc. ) • Project Team structure • Approve project budget of US$ xxxxx for the design and Verification stage • Headcount: US$ xxxx • Expenses: US$ xxxxx Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  4. Ethernet 10Mbps to 10Gbps A-8800 Service Management A-8800 A-2100 100GE Example A-2100 Metro Core 100GE A-5100 TDM DS1 to OC-12 A-8800 EoWDM A-8100 Project Solution Overview

  5. Connectivity Role Servers Downlinks Desktop Wiring Closet Network Placement Data Center Comparison of Alternatives *Driver(s) *Importance *”Make them disappear” (price and real estate impact) *Can help drive the core *Price sensitivity *High volume potential No real market Example *Price insensitivity/ functionality! *Control of network manager mindshare (value addition) *Price insensitivity & smooth integration with backbone technology *Could be a money maker (Included in servers)

  6. Connectivity Role Servers Downlinks Desktop Wiring Closet Network Placement Data Center Summary of Product Market Participation Bottom Line Not pursuing the market aggressively NO NO - details Partial - details Example YES But could compete with ATM! YES -CB9000 10/100 and GE card YES Remaining in our traditional stronghold (with servers)

  7. Market Players - Double click on this table for edit Source: Dell’Oro Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  8. Comparison of price per port xxx xxx Double click on this table for edit xx Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  9. Fit with Atrica’s strategy Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  10. CB9000P CB7000 CA20 7600TX Market Projections FY xx zz units example example Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  11. PiC CB7000 CA36 “Neptune” Market Projections Y1: 3700 Y2: 3500 example “Q”=FY example Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  12. Sales and Marketing Strategy • Outline here the sales and marketing strategy for the product Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  13. HW block diagram CM PM Insert visio block diagram Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  14. Technical Highlights Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  15. Hardware Specification Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  16. Software Specification Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  17. BOM $xxx Total BOM $xxx COGS $xxxx LP $xxxx PPP $xxxx ASP $xxxx GM xx% Initial BOM, GM Assumptions: - COGS (after x months) = y * initial BOM - LP is taken from Atrica product table - ASP = x * LP Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  18. Risk and risk management Double click on the table for edit Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  19. XXXXX Project Contract for the Design & Verification stage PROJECT: XXXPROGRAM: XXX PMT members: XXX Review, DD/MM/YYYY Main Deliveries and Features Table

  20. Xxxx Project Contract for Design & Verification Stage Project budget ($K) FYxx Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  21. XXX Program Contract - Milestones Program Milestone Table

  22. Project xx Contract for the Design & Verification Stage Main Business Milestones Erez Freibach PMT Leader : Atrica management (PPT): A. Rubinstain, Y. Kluger, D. Yates, A. Lahat, M. Fox, Z. Bronstein Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  23. Decisions requested • Approve project approach • write here products to be release ( present FCS dates) • Approve schedule and resources for the design and Verification stage • calculated project time line • R&D Headcount (Missing / required , etc. ) • Project Team structure • Approve project budget of US$ xxxxx for the design and Verification stage • Headcount: US$ xxxx • Expenses: US$ xxxxx Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

  24. Back-up slides Atrica Confidential – NDA Required – Do Not Duplicate or Redistribute

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