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Best Practice Forum Bucharest, Romania

Best Practice Forum Bucharest, Romania. The Meeting & Events Industry - A Trade Show Organiser’s Perspective October 22 nd 2008. Jon Bradshaw Senior Sales Manager, IMEX. What is IMEX?. What is IMEX?. IMEX 2009 Messe Frankfurt Frankfurt Germany May 27–29 2009 www.imex-frankfurt.com.

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Best Practice Forum Bucharest, Romania

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  1. Best Practice ForumBucharest, Romania The Meeting & Events Industry - A Trade Show Organiser’s Perspective October 22nd 2008 Jon Bradshaw Senior Sales Manager, IMEX

  2. What is IMEX?

  3. What is IMEX?

  4. IMEX 2009Messe FrankfurtFrankfurtGermanyMay 27–29 2009www.imex-frankfurt.com

  5. What Industry Are We? • MICE • M&IT • C&IT • MC&IT • Meetings & Events • Corporate Travel • Incentive Travel

  6. Types of Event • Meeting • Incentive Trip • Conference / Convention • Exhibition / Exposition • Corporate Event / Press Launch

  7. Top Ten Reasons for Holding a Meeting / Conference • Education • Training • Decision Making • Information Exchange • Research • Sales • Strategic Planning • Team Building • Product Launch • Problem Solving

  8. The Value of The Meetings & Events Industry MPI - $122 US Billion ICCA - $11 US Billion TTG Asia - $900 US Billion

  9. Why Target This Sector? • High spend per individual • $1500 short haul / $2500 long haul • Uses a range of facilities • Trips / spas / shopping / unusual venues • Can provide income in shoulder or low season • Offers destination credibility • Small buying community • Can effect leisure income

  10. Why Target This Market? The Story of ITMA 2003 (international textile machinery exhibition)

  11. Partnership Approach • NEC Group (Centre Exhibitions team) • Advantage West Midlands • Birmingham City Council • Birmingham Convention Bureau • MARCH (Midlands hotels, restaurants assoc.) • Marketing Birmingham • Regional destinations, attractions, hotels, • Transport operators – ITMA Travel - 350 shuttle coaches to hotels

  12. Show Facts • 125,000 people attended over 8 open days • 90% of visitors from overseas • Representing 140 nations

  13. Show Facts • 20,000 exhibiting staff • ITMA helped set new records for Birmingham Airport – busiest day ever,37,000 passengers • survey of exhibitors found 77% agreed that: “ my experience of visiting Birmingham has exceeded my expectations”

  14. National Economic Impact • Total estimated UK additional spend £110m Source KPMG/JGMR

  15. Current Factors / Trends • Increased Competition • CSR • Security • The Economy! • Travel Advisories • Faster – Cheaper – • Better • New Experiences • Shorter lead times

  16. How to Succeed • Research • Understand the market • Work together regionally • Don’t be afraid to change • Be creative • Fam / educational trips • On time delivery • International Marketing / Representation • Attend trade shows

  17. Key Points for success in this industry Working Together Accept Change Create / Support a CVB

  18. Thank you

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