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Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012

Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012. Storytelling: Pitching the Media & Bloggers Presented by Nancy D. Brown www.Nancydbrown.com. Blogger Outreach in 5 Steps. Research Social Media Unique Selling Point Bloggers Are Different than Print

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Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012

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  1. Presentation forCA Downtown Association 2012 Annual ConferenceOctober 30, 2012 Storytelling: Pitching the Media & Bloggers Presented by Nancy D. Brown www.Nancydbrown.com

  2. Blogger Outreach in 5 Steps • Research • Social Media • Unique Selling Point • Bloggers Are Different than Print • Think Outside the Block www.Nancydbrown.com

  3. Research • Target Your Media • How to Work with Travel Bloggers • www.nancydbrown.com/2010/01/29/how-to-work-with-travel-bloggers.html www.Nancydbrown.com

  4. Social Media • Use Twitter, LinkedIn & Facebook to establish relationships with media • Example: Placemaking Group sent LinkedIn request re: Saratoga FAM www.Nancydbrown.com

  5. Unique Selling Point • What’s different about your destination? • Why should I care? • Example “Insider Tips” sent pre-FAM Trip www.Nancydbrown.com

  6. Bloggers Are Different • Provide down time to write at night • Provide free WiFi at hotel • Provide list of destinations on Twitter • Introduce FAM participants via e-mail BEFORE trip (builds community & tweets) • Consider #hashtag • Example #seeMaui #CDAConference www.Nancydbrown.com

  7. Think Outside the Block • Guest Post on blogs • Look for online opportunities • Example: AFAR Wanderlist • Comment on blogs • Promote posts via Social Media • Re-tweet posts by Bloggers • Example @VisitCA www.Nancydbrown.com

  8. Connect with Nancy D. Brown • NancyBrownConsulting@comcast.net • Nancydbrown.com • twitter.com/Nancydbrown • facebook.com/WritingHorseback • youtube.com/user/NancydBrown www.Nancydbrown.com

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