About Uxbridge College…..

1. About Uxbridge College….. Outstanding in May 2008 OFSTED Inspection One of the first 12 providers nationally to achieve Conditional Part A TQS in November 2007 and reaccredited in Summer 2009 Achieved Beacon College Status in January 2009

2. EMPLOYER ENGAGEMENT STRATEGY Maintaining and expanding employer responsiveness • Providing local employers with quality skills solutions • Working with local employers to respond to rapidlychanging skills needs • Working in partnership with funding agencies and stakeholders Using effective account management arrangements and CRM database Working with employers to deliver employability programmes for unemployed

3. CURRICULUM AREA TARGETS TO SUPPORT THE STRATEGY e.g. • Use baseline data from the CRM database to increase contacts with local employers by 10% • Research ten employers with a customised training needs analysis to establish sector requirements • Respond to broker referrals within 48 hours • Use the CRM database to record one mail shot per term • Attend one sector skills council event per term

4. EMPLOYER SERVICES’ TARGETS • Achieve an annual 10% increase in response rate for employer satisfaction feedback • Achieve a minimum 90% satisfaction rating • Achieve an 11% annual increase in active employer count on CRM • 3% of 11% should be from inactive to active employers

5. EMPLOYER RESPONSIVENESS – COMMUNICATION FRAMEWORK Operational Plan CRM Action Plan and Reports World Class Skills CRM Thematic Project Portfolios CRM Action Group Communication to Employers Performance Reviews Marketing Employer Responsiveness Strategic Plan Employer Engagement Strategy Directors’ Reports Financial and Target Reports Project Monitoring Group Employer Responsiveness Group College e-bulletin-RESPONSE T2G Report SMT Project and Partnership Report Governors Operational Plan Corporate Goals Employer and Employability Activity Reports

6. TYPES OF REPORTS

7. EMPLOYER REPORTS

8. How Marketing can support your CRM • Marketing colleagues are your partners – build a good relationship! • Be clear about your expectations and their capacity • Agree a marketing plan and monitoring system to measure impact and added value

9. Operational Plan Targets • Maximise unit cost to employer by creating value for money training packages • Maintain Training Quality Standard Part A • Achieve TQS Part Bs in agreed curriculum areas • Increase employer satisfaction from 87% to 95% • Continue to expand Hayes Business Studios and support business start ups • Embed CRM across the whole College as the main management tool for expanding employer responsiveness • More Employer Champions to support the College

10. After 2 Years… Cascade training out to ‘champions’- agents of change – 46 staff trained with regular slot on College Training Days Staff Governor CRM Champion who attends Action Group ‘Response’ regular e-bulletin – to all staff to include CRM update and voucher for ‘user of the month’ Employer Engagement targets and CRM use in Appraisals Keep identifying and developing relevant reports - e.g. customer satisfaction, impact of marketing activities Put clear protocols in place for users, marketing and management

11. What Next? • Map the CRM journey to the Employer Journey so the two processes link • Link the Marketing and Promotions strategy to the CRM • Establish a list of fields required for future campaigns • Include contractors/suppliers in the CRM and promote service area usage • Review staffing expertise in line with expanded CRM use

12. Questions? Lorraine Collins Director of Employer Engagement and Employability LCollins@uxbridgecollege.ac.uk