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SM. 472.42 2 Winter 2012. Syllabus. Questions?. Readings. Wheelen et. al ch 1 what did you notice? Working Through A Case An Approach to Case Analysis. So exactly what is strategy?. How can profitable growth be achieved? How can the chances of survival be enhanced?

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  1. SM 472.42 2 Winter 2012

  2. Syllabus • Questions?

  3. Readings • Wheelen et. al • ch 1 • what did you notice? • Working Through A Case • An Approach to Case Analysis

  4. So exactly what is strategy? • How can profitable growth be achieved? • How can the chances of survival be enhanced? • How can competition be withstood? • How can we thrive? Nobody really knows

  5. Bombardier How will Bombardier thrive? • “strategy” language • “strategic investment in new markets” • “big player in a small number of markets” • “engage in the development of new technologies to keep ahead of its rivals” • “Six Sigma” • “spin off the recreational products division” • core business in planes and trains

  6. Bombardier • pg 2-3 • “strategy” language • “leader in all markets in which it operates” • “exceed customer expectations with innovative products & services” • “expertise in developing and commercializing innovative products”

  7. Preparing a Case • Case Questions • Case Notes • What is an “alternative”? • an action or cluster of actions • that takes the firm in a distinct direction • that could plausibly enable the firm to thrive

  8. Indigo How will Indigo thrive? • company website • Indigo Books • http://www.chapters.indigo.ca/home/ • stock market history • Globe and Mail • http://www.theglobeandmail.com/globe-investor/markets/stocks/

  9. Prep for Thu • reading • Wheelen et al. • ch 2 • sim • Adrenaline Sports • group work • meet • decide main tasks for presentation • Feb 9 • http://buller.prov.ca/BullerCentre/projects/biomass/PAMI_Biomass%20Research%20Presentation_10-11-04.pdf • See slide 18

  10. Examples • ch 1 • Bombardier 2 - 3 • Indigo Books 21 • ch 2 • Choice Hotels 36 • Clodhoppers 47 Situation of each How will they thrive? How do we get past “a contest of opinions”?

  11. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Tools

  12. Generic Strategies • value proposition • productivity triangle • market options • company scope

  13. Generic Strategies “Niche” “Our distinctives” • value proposition options • lowest-cost • differentiation • features • execution pick 1 “What’s our value proposition?” “Why will people prefer to buy what we’re selling?”

  14. Value Proposition Options

  15. Value Proposition • & Competitive Advantage • not the same thing • make sure: • you actually can beat competition at this • you can live off that value proposition • there are enough customers that care • you can reach them • they will pay you enough

  16. Generic Strategies • pg 21 Indigo Books • value proposition options • lowest-cost • differentiation • features • execution “What’s our value proposition?” Why will people prefer to buy what we’re selling?

  17. fast cheap good Generic Strategies • value proposition • productivity triangle pick any 2 What 3 product qualities do my sectors’ customers value most?

  18. Generic Strategies • value proposition • productivity triangle accessibility True North What 3 product qualities do my sectors’ customers value most? Hideaway Ross’ Resort Trails End price quality Pipestone Happy Landing

  19. Generic Strategies • pg 47 Clodhoppers • value proposition • productivity triangle

  20. Generic Strategies • value proposition • productivity triangle • market options • concentration • penetration • expansion pick 1

  21. Choice Hotels • pg 38 • strategic growth • conversion opportunities Econo Lodge • new construction Sleep Inn • operational services • preventative maintenance • sales • marketing • communication

  22. Generic Strategies • pg 38 Choice Hotels • value proposition • productivity triangle • market options • concentration • penetration • expansion

  23. Generic Strategies • company scope options • core business • vertical integration • horizontal integration • diversification pick 1

  24. Generic Strategies “profit pools” • value proposition • productivity triangle • market options • company scope options

  25. Generic Strategies • company scope options “profit pools” • raw materials • processing • parts manufacturing • assembly • distribution • sales • leasing • servicing profits revenues

  26. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Tools

  27. Adrenaline Air Sports • generic strategies • value proposition • productivity triangle • market options • company scope How can they thrive?

  28. But In The Real World… strategic management externally-oriented planning forecast-based planning basic financial planning day-to-day survival

  29. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory Strategic Planning Approaches

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