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You are the brand

You are the brand. Laura Labine Partner, Vaco. Click here to add title, no longer than one line. With so many people online, sharing everyday, it's difficult to not build up an online image. Tips for putting your best face forward. B e consistent E verything is public S tay focused

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You are the brand

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Presentation Transcript

  1. You are the brand Laura Labine Partner, Vaco

  2. Click here to add title, no longer than one line • With so many people online, sharing everyday, it's difficult to not build up an online image.

  3. Tips for putting your best face forward • Be consistent • Everything is public • Stay focused • Take the time to nurture

  4. Be consistent • Always use a relevant image of you • Clearly show your face, people connect with people

  5. Everything is public • Show restraint • Everything you share is permanent

  6. Stay focused • Know your areas of expertise, use them • "If you know what you want to say and know who you want to reach, then do it."

  7. Take the time to nurture • You need to keep your network current • Commit to spending some time regularly to respond and connect to people • You want the network “hot” when you need to use it

  8. LinkedIn • Your virtual resume • Show what you’re reading, what you’re working on • Share other content, not just professional • Include contact information for people to reach you • Connect your Twitter account to put your personal tweets on LinkedIn

  9. LinkedIn

  10. Facebook • It’s an extension of personal lives • Be careful what pictures you post, what do they say about you? • Personal profile or Facebook Page – either will work as long as you’re there to engage • Large volume of introductions happening on Facebook via private messaging

  11. Facebook

  12. Twitter • Pick an ID “handle” that represents you • Don’t spam • Don’t SHOUT with all caps • Be Engaging – follow up with people that reach out to you you • Retweet content that you find interesting

  13. Twitter

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