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Accelerated Growth Plan 20XX – 20YY

Accelerated Growth Plan 20XX – 20YY. COMPANY NAME. Contents. Executive Summary Elevator Pitch / Value Proposition Market Opportunity The Problem We Solve How We Solve It How We Sell Channels to Market How We Make Money Competitors Team to Lead This Growth

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Accelerated Growth Plan 20XX – 20YY

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  1. Accelerated Growth Plan20XX – 20YY COMPANY NAME

  2. Contents • Executive Summary • Elevator Pitch / Value Proposition • Market Opportunity • The Problem We Solve • How We Solve It • How We Sell • Channels to Market • How We Make Money • Competitors • Team to Lead This Growth • Finance to Fund This Growth • Operations to Support This Growth • Project Plan for Implementation • Core Assumptions and Key Metrics

  3. Elevator Pitch / Value Proposition • In one or two sentences, explain what your company does, the market it addresses and your compelling value proposition for the customer (one that’s different from the competitors) • State your vision for your company CHAPTERS 6 & 7

  4. Market Opportunity • What market are you addressing? • What are the market dynamics / changes? • What size is the market – now and future? (top-down, bottom-up research findings) • Current / target customers and segments? (name them) • Evidence that market opportunity exists CHAPTER 8

  5. The Problem We Solve • What is the customer’s problem? • How do you solve it and where do you fit in the value chain? • What are the benefits to the customer? (ideally stated in numbers) • What is compelling for the target customer to buy? • Is it big enough to make them buy? (relevant, scale, budgets, time) CHAPTER 9

  6. How We Solve It • What your product does and how it works? • What your service does? (including the service wrap) • Who uses it and how they access it? • Is it easy to deploy and easy to use? • Does it change current practice, take out current suppliers, etc? (how difficult is it to sell) • What are the unique features and benefits? • How is it different to other solutions? (IPR, technology, innovation, insights, etc) CHAPTER 9

  7. How We Sell • Market comms plans? (PR, guerrilla marketing, advertising, trade shows, speaker slots, product launches, sponsorship , digital – web, email, blog, permission marketing) • How do you sell? Who will sell? (sales team, telesales, agents, direct, SEO) • Length of sales cycle, outline of sales pipeline? (current pipeline to link with sales projections) • Support materials? (presentations, brochures, demos, e-mail intro, testimonials, case study, user manual, project plans, etc) CHAPTERS 10 & 11

  8. Channels to Market • Direct or indirect? (through agents, reseller partners, etc) • Who are your partners / target partners and how can they help you scale your business? • How do you motivate them to sell? • How do you support them internationally? • Why would they want to do this for you and not do it themselves? CHAPTERS 10 & 11

  9. How We Make Money • What is your business model? (SaaS, product, wholesale, retail, B2B, B2C, etc) • What is your commercial model? (once off sale, annuity, revenue share, set-up fees, consulting fees, freemium, ad funded, etc) • Cost of sales and support? (direct costs) • Typical revenues, costs and gross margins? • Agent fees? (once off commission, revenue share, etc) CHAPTER 12

  10. Competitors • Who are your key competitors? • What do they do and not do compared to you? • How could they stop you? • Will they respond to you entering the market? • What are the risks if they do respond? • How will you respond to this? CHAPTER 13

  11. Team to Lead This Growth • Founder / CEO? (skills, leadership style, ability to motivate, manage and lead the team, know strengths and weakness relative to team) • Key skills required to grow the business now and future requirements? (Org Chart) • Key skills of current team? • What new skills do you need? • How do you hire people with these skills? • How do you motivate them and keep them? • How do you manage and develop your people for growth? CHAPTER 14

  12. Finance to Fund This Growth • What are the finances to date? (revenues, ARPU, costs, margins, etc) • Projected revenues and costs from future products / services? (business case, customer profiles, assumptions, sales commissions, predictability, etc) • Capital requirements? (short and long term) • Sources of capital and plans to bring it in as required? • Financial risk and reward for owners / investors? • Break even on product / service, new sales, overall business? CHAPTER 15

  13. 3/5 Year P & L Plan

  14. Operations to Support This Growth • How do you support this growth? • Product / service deployment support and control? • Have you the buildings, staff, IT, telephones, etc to support the team and business? • SLAs to ensure quality of service delivery to customers? • Customer care and support back up? • Engineering team and resources to meet demand? • Access to raw materials on time? • Deliveries to you and to your customer? CHAPTER 16

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