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February 13 th

February 13 th. 1. Which of the following is a Weakness of Newspapers?. Short lead time Low production cost Clutter Good for detailed copy. 2. In this type of magazine circulation readers get it for free (revenue comes from ads). Paid Circulation Controlled Circulation Forced Circulation

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February 13 th

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  1. February 13th

  2. 1. Which of the following is a Weakness of Newspapers? • Short lead time • Low production cost • Clutter • Good for detailed copy

  3. 2. In this type of magazine circulation readers get it for free (revenue comes from ads) • Paid Circulation • Controlled Circulation • Forced Circulation • Blood Circulation

  4. 3. Which of the following is a Strength of Radio Advertising • Audience selectivity • Background (low attention) • Low reach • Sound only • Messages short lived

  5. 4. Personal/Addressable media tends to • Deliver a Generic message • Be relatively more intrusive • Work when your audience is Geographically spread out • Be Decreasing in use

  6. 5. Which Holiday are we celebrating tomorrow? • Arbor Day • Halloween • Valentine’s Day • Be kind to Elton day

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