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Brand Extension

Brand Extension. Presented By : Pratibha M .Bhide Varun Kalse. Extension. Product releated Extension or Line Extension Image related Extension . Image unreleated Extension. Extension of Single Brand. Industrial Market Domestic Consumer Market. Industrial Market.

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Brand Extension

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  1. Brand Extension Presented By : Pratibha M .Bhide Varun Kalse

  2. Extension Product releated Extension or Line Extension Image related Extension . Image unreleated Extension

  3. Extension of Single Brand • Industrial Market • Domestic Consumer Market

  4. Industrial Market Product associated with specific technology market shrinks .

  5. Consumer market • Fresh Brand Building efforts. • New Communication Strategies • New Packaging methods • Channel distribution Stratgies • Selling Techniques .

  6. Brand Extension means “The use of existing brand name on product in a new category .“ For example Amul AMUL Product extends such as Ghee,Milk Powder,Cheese Line Extension refers to its use on another product in an existing category . For example Colgate Colgate Gel, Colgate Total Brand and Line Extensions

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