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DAB Overview Annika Nyberg President, World DAB Forum

IBTS 2004, Milan. DAB Overview Annika Nyberg President, World DAB Forum. World DAB Forum Objectives. Ensure Eureka 147 remains a stable and trusted standard within industry Continually raise the profile of DAB Digital Radio

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DAB Overview Annika Nyberg President, World DAB Forum

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  1. IBTS 2004, Milan DAB OverviewAnnika NybergPresident, World DAB Forum

  2. World DAB Forum Objectives • Ensure Eureka 147 remains a stable and trusted standard within industry • Continually raise the profile of DAB Digital Radio • Advocate and promote for the primary and essential characteristics and features to allow for implementation and sustainability of DAB in countries and regions in the global arena i.e. policy, spectrum, standards etc • Provide the networking environment needed for members’ DAB business to thrive

  3. Quick Review of DAB! • Chicken and Egg … is ‘almost’ no more! – • although DAB manufacturers’ job is becoming increasingly more challenging (FM/DAB/DRM - and L-Band/Band III radios)! • Up to 150 receivers by the end of 2004(So far in 2004 we’ve seen 50 new DAB products!) • More and more countries actively promoting and seeing receivers enter the market • Two routes DAB is taking • DAB – Digital Radio(audio and data services to replace current analogue offering) • DMB - Multimedia/video and convergence[DAB as a technology to transport content, to consumer products (telecoms/multimedia/video) or b2b for the mobile environment]

  4. DAB Digital Radio Networks in Europe • More and more regulation in place demonstrating commitment from governments (Q1 2004 - Italy, France, Sweden, Netherlands) • Providing support and confidence to product manufacturers to enter the market • Investment in digital radio networks in Europe is widespread and established

  5. DAB Digital Radio Networks Worldwide South Africa - Testing mainly in Band III to 18% of the population Canada • 11 million potential listeners • 35% of the population can receive services • 73 licensed DAB stations • Extending Coverage along main highways - Increasing coverage to 50% • Retailers on board and heavy digital radio cross-promotion Asia Pacific Region • Australia • Brunei • China • Hong Kong • India • Singapore • South Korea • Taiwan

  6. DAB Digital Radio Networks • Sweden • 35% population coverage and new regulation in place by end 2004 • New award winning content launched and campaigns in progress • Finland • 40% coverage with 2 multiplexes • Commercial services the next step • Denmark • Almost 100% coverage • 17 DAB services and strong cross promotions on analogue • Commercial broadcasters launching in December 2004 Norway • 50% coverage with both public & private broadcasters • Regional multiplexes to be awarded early 2005

  7. DAB Digital Radio Networks • Italy • EuroDAB to provide coverage to 65% of the country - currently covering 4million • Club DAB Italia, have permission to set up 16 tx nationally • RAI also transmitting DAB • Spain • 50% coverage, rising to 80% by 2006 with 18 national services • Catalunya to launch 2 regional and 8 local muxes in 2004, 48 services • France • A new Bill to be approved by end 2004 willlegislate Digital Radio. • Flexible framework with a suitably long licensing period. • Once in place public and commercial broadcasters will be licensed

  8. DAB Digital Radio Networks • Belgium • VRT & RTBF cover 99% of their respective communities • VRT marketing campaign along side new stations • Netherlands • NOS launching regular DAB services. By 2005, new DAB only services planned. • 72% coverage expected by Nov 2004 • Commercial licenses to be allocated in 2005 • Switzerland • Providing 50% coverage with plans to extend • New DAB only services now covering different language regions in Switzerland

  9. DAB Digital Radio Networks UK • Public and private radio fully committed • 400 national, regional and local services by end 2004 - half are unique to DAB • All retailers are selling DAB and over 682,000 receivers have been sold • Broadcasters providing air time support • Good coverage - 85% • Pragmatic licensing approach Germany • 150 stations - including a number of digital only services • All 16 Länder committed • 85% coverage by end 2004 • (80 million people, 31 million households & 67 million cars)

  10. £500 £400 £300 £200 £100 Hi Fi In Car Domestic radio 1999 2000 2001 2002 2003 2004 Reducing Entry Prices Prices as low as EUR 100 and continuing to fall Source: Digital One

  11. Expanding Product Ranges 73 products to date

  12. Expanding Product Ranges up to 150 products by end 2004

  13. Products with new features Morphy Richards PURE Digital - The Bug *Record, Rewind and Pause products in 2004* New Woodstock 54 - In addition to MP3 record functionality, will also have 30 second playback

  14. A research report from Eureca Research forecasts 40 million digital radio receivers in Europe by 2010 UK will account for 17,5 million or 44 % of European total The market value of DAB products will increase by 40% 2004-2010 and represent a €1,31 billion market opportunity in 2010 DAB modules suitable for integration into mobile phones and PDA:s will be available early 2005 Europe will not only have DAB, but also DRM and DSR (Digital Satellite Radio) www.eureca-research.com The future

  15. Market prospective for Italy • The Italian market has always shown great interest in new technologies and DAB makes no exception • A large offer of programmes, provided by the public, all national private stations and by the biggest local stations is essential • The experimental phase for DAB must be ended as soon as possible, giving certainties to all market actors and to the consumers • To reach Year 0 coordination and cooperation within industry is needed

  16. Market prospective for Italy – the Blaupunkt experience Radio campaign (EuroDAB) and promotional selling of Woodstock DAB 52 Radio campaign(EuroDAB) 2003 2004 Data courtesy of Blaupunkt Italia

  17. Between January 2003 and August 2004 Blaupunkt has sold approximately 2000 DAB car radios in Italy, not a great deal, but most of them in a quite short period of time, in which advertising was made on radio stations and the receivers were sold at a reduced price (299€) As soon as promotion stopped sales dropped significantly Market prospective for Italy – the Blaupunkt experience Data courtesy of Blaupunkt Italia

  18. This demonstrates that: there is a great interest for new technologies like digital radio, as long as an adequate marketing campaign is made to keep up interest there is a price limit which virtually stops sales if marketing is made while low-priced receivers are available high sales volumes can be obtained more receivers are needed in the shops!!!! But also – receivers are available and price levels are dropping fast Market prospective for Italy

  19. Exploit advantages of broadcast networks Content downloading to many users – point to multipoint instead of point to point - telecom Low distribution costs Low data rate services may bring high user value Only part of DAB multiplex needed for viable service propositions 190 000 users paying 30 cents a day for some data service would cover the costs of a complete DAB network in Sweden Combine with mobile networks Individual content downloading Content uploading – from users End user pays DAB: Frequency economy

  20. Competitive platform for new media markets Opportunities for existing and new players broadcasters third party (commercial) public authorities (non-commercial) New revenues from end user from third party capitalising on public good Added user value justifies consumer expenditures for new terminal devices DAB: New convergence

  21. DMB - Digital Multimedia Broadcasting

  22. T-DMB Schedule in Korea 2003 2004 2005 Completion of technical spec. standardization Data service launching DMB broadcasters decision Audio & video service launching Experimental audio & video Service Trial Broadcasting for audio & video service

  23. Prototype receivers • Receivers for Audio service and Video services • Data service receiver • Traffic information, BWS, slide show

  24. DMB = Digital Multimedia Broadcasting • DMB system is ready • Technical specification for video was standardized • Encoder for video service was developed • System was proved through experimental broadcasting • Commercial receivers will be available soon • Regular broadcasting will be started after decision of DMB broadcasters • A new solution toward evolution of DAB • Multimedia service including video is the key in future mobile environment • Existing DAB networks can be utilized • Various services can be created by adopting DMB

  25. WorldDAB is establishing a basis for DAB as a technology for radio and more… (standardising possibility to do AV streaming based on both MPEG 2 TS and IP) There are many different, well functioning business models for DAB The prices of receivers continue to fall at the same time as their functionality improves and expands The interest continues to grow, both in Europe and in other parts of the world We need to realise the potential in the broadcasting industry, and the potential of complementing what the telecommunications industry is offering to the consumers and establish our own position in the future Italy has the proven-demand from the consumer... Regulation and an established communication and cooperation is now needed! Conclusions

  26. Thank you! Annika Nyberg Frankenhaeuser President, World DAB Forum Director of Programmes, YLE www.worlddab.org

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