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Minimum Viable Product

Minimum Viable Product. How to build an MVP. @JoeKratzat. Outline. Who I am, what I do What is an MVP Why MVP? How to MVP Should you build it? What other options are there? Sell your idea! Scale isn’t your concern...yet. Joe Kratzat. MVP.

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Minimum Viable Product

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  1. Minimum Viable Product How to build an MVP @JoeKratzat

  2. Outline Who I am, what I do What is an MVP Why MVP? How to MVP Should you build it? What other options are there? Sell your idea! Scale isn’t your concern...yet

  3. Joe Kratzat

  4. MVP A minimum viable product has just those core features necessary to release the product, and no more

  5. MVP A minimum viable product has just those core features necessary to release the product, and no more

  6. core features no more MVP

  7. Why have an MVP? • Be able to test a product hypothesis with minimal resources • Accelerate learning • Reduce wasted engineering hours • Get the product to early customers as soon as possible

  8. Simple then iterate Gall’s Law all complex systems that work evolved from simpler systems that worked. If you want to build a complex system that works, build a simpler system first, and then improve it over time.

  9. How much does an app cost? http://howmuchtomakeanapp.com/

  10. How much does an app cost? • iOS and/or Android? • Do users login? • Do they have profiles? • How are you going to make money? • Is there a rating system? • Does your app save information in a central database? • How nice should it look? Do we care about User Experience? • Do you need a custom icon?

  11. How much does an app cost? http://howmuchtomakeanapp.com/

  12. MVP: Should you build it? NOT YET • Building things costs time and money • Building extras wastes money • Do you have users yet? • Will they pay? • How are you generating leads? • If you have to, be focused

  13. What other options are there? Do things manually

  14. What other options are there? 3rd party tools

  15. Example

  16. MVP: Sell your idea

  17. MVP: Sell your idea • Start with simple marketing site • Get users signing up (3rd party tool: LaunchRock) • Build hyper focused MVP (nothing more) • Demo the product as much as possible! • Get feedback

  18. Programmers worrying about whether their architecture will Web Scale is like buying a lottery coupon and fretting about which yacht to buy. - DHH (creator of Ruby on Rails) https://twitter.com/dhh/status/885445986943868929

  19. core features no more MVP

  20. Recap What is an MVP Why MVP? How to MVP Should you build it? What other options are there? Sell your idea!

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