1 / 25

Innovation in Nature Based Tourism Services

Innovation in Nature Based Tourism Services. Pre-case study : Holiday Farm House “Ai Casali”. Giacomo Crucil Forest and Environmental Sciences University of Padua. Location.

ronia
Télécharger la présentation

Innovation in Nature Based Tourism Services

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Innovation in Nature Based Tourism Services Pre-casestudy: Holiday Farm House “Ai Casali” Giacomo Crucil Forest and EnvironmentalSciences UniversityofPadua

  2. Location The Holiday Farm House “Ai Casali” islocated in the valleyof the riverNatisone, about 3 km far from the town and historicalcentreofCividale del Friuli.

  3. Location Itislocated in a smallrural area in strictcontanctwith a hillyregioncoveredbyforests.

  4. Holiday Farm House “Ai Casali” Cividale del Friuli

  5. Form In itslegalform the Holiday Farm House “Ai Casali” is a Simple Partnership and itis a family managed business.

  6. Form The nationallaw 96/2006 provided the definitionforHoliday Farm as: “anactivitymanagedby a farmerthatprovidehospitalityby the useofhisownfirm, in a strict connection with the managmentof the land, of the forest and of the animals”.

  7. Form “Ai Casali” isnotproperly a “holiday farm” asdefinedby the nationallawbut a “holiday farm house” sinceitnotprovidemealswithhome-madeproductsbutonlyaccomodations and breakfast. (This status preventfromgaining some incentives)

  8. History Founded in 2002 byIuri Giuseppe, thenenlarged and finished in 2004. The enterpriseismanagedbyIuri Elisa with the help of the otherthree family members (father, mother and brother).

  9. Executive PropietorisIuri Giuseppe. Manager ishis son Iuri Elisa. They are goingto assume anamployeeas manager of the business.

  10. Market and competition situation The contest In Italy financingforHolidayFarms are regulatedby the regions. In Friuli VG: last regionallaw 17-10-2007, n.25 More than 20 holiday farm houses in the townterritoryofCividale del Friuli

  11. Market and competition situation 12 rooms and 3 apartments (30 beds) garden withbarbeque taxi service from/to the train station farm withanimals (didactic farm) What “Ai Casali” offers: breakfast gym and sauna mountain bikes A beautiful rural and naturalenvironment no restrictionsforpets swimming pool

  12. Market and competition situation Main PROS The biggestaccomodationcapabilityfor a holiday farm in the townterritory and neighbouringzones; Fortunate location: in a wide natural, calmspacebutnot far from the servicesof the city;

  13. Market and competition situation Main PROS Family managed business, wellappreciatedbyvisitors ; The swimming pool: the first holiday farm tohaveone. Todayonly 2 in the wholetownterritory and neighbouringzones;

  14. Market and competition situation Main CON They do notprovidemealswithlocalhome-madeproducts (tobecomeproperly a holiday farm and receive the incentivestheyshouldprovidemealswith at least the 70% ofhome-madeproducts); Lotsofholiday farm competitorsborn in the last years (isit a CON?).

  15. Market and competition situation The economical world crisis Quite low effects on “Ai Casali”: since 2002 anincreasingnumberofvisitorseveryyear in 2009/2010 a temporary stop in thisincrement todayvisitors are increasingagain

  16. Innovation The contest Quitestrictnational and regionallawsfor the definitionof “Holiday Farm” status… …mainlywith the aimof the conservationof the localtraditions Tendencytoadopt a sustaininginnovationstrategy And gain the incentivesfordeterminedservices

  17. Innovation Some elementsofradicalinnovationby Ai Casali: The enlargementof the accomodationcapabilityfrom 5 to 30 beds in 2 years; The constructionof the private swimming pool, the first in the townterritory. A succesfullstrategy, the numberofguestsslowlygrowseveryyear

  18. Innovation Whatto do nowwith: A lotofrooms and a big structure? Land, spaceforcrops and forests? Receiptsfrom a growingnumberofguests?

  19. Innovation The idea is: Manage the landan the forestfor the production ofquality farm productsand… …open the restaurant!

  20. Innovation Why: Possibilityforincentiveswith the status ofHoliday Farm; The surroundingterritory can be source for a lotofproducts: agricultural and non-woodforestproducts; Visitors are muchinterested in traditionalcuisine; The farm can becomeanattraction, alsofordidacticpurposes (schools, childrens).

  21. Innovation Non-woodforestproducts

  22. Problems and challenges Main PROS The family managed business can be the optimalformtomanagethiskindofactivity; Not a particulary and hugeinvestment. The family alreadyposses the land and the infrastructures; Much more visibility in the market and incentives, bothby the help of the regionaladministration;

  23. Problems and challenges Main CONS Itwill take time and strengthofwill: itcouldbe a burdenfor the family; Itwillrequiretohireone or more externalemployees (more investments) The youngcomponentsof the family maychoosenottofollow the activity (i.e. otherkindsofstudies)

  24. ContactInformtion Holiday Farm House “Ai Casali” Via Guspergo 17 33043 Cividale del Friuli, UDINE , Italy Tel and fax +39 0432701498 Email info@aicasali.it

  25. Thankyouforyourattention

More Related