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Presented by LG 4

NAA TERM PAPER ASSIGNMENT. Presented by LG 4. “Ending the life of this inefficient and obsolete technology is not enough to prevent damaging climate change; but it is an easy first step, and one the world should not hesitate to take” ~ Dr Matt Prescott . Matt Prescott.

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Presented by LG 4

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  1. NAA TERM PAPER ASSIGNMENT Presented by LG 4

  2. “Ending the life of this inefficient and obsolete technology is not enough to prevent damaging climate change; but it is an easy first step, and one the world should not hesitate to take” ~ Dr Matt Prescott

  3. Matt Prescott • Born In New Hampshire • Active PETA campaigner • Phd in Pollination ecology from Oxford University • Organised Earth summit in UK • Director of banthebulb.org ,an online campaign to stop CO2 emissions • Co-ordinator of National Energy Commission in UK • World acclaimed environment consultant • www.earth-info.net is a blog maintained by Prescott

  4. GENESIS … • Started in Feb 2005 in UK • In India started in 2007 • Aims to get 1 million petitioner in India alone • Currently going strong with 1 lakh petitions signed up

  5. Need for Campaign • Remove the price advantage of incandescents. • Create a deadline for action Ban the sale of incandescent by specific dates Ban 60W + 100W incandescents first (bayonet + screw). Ban other incandescent designs later • Help the poor: Help the poor to replace their incandescent  and help the poor to save money on their energy bills. • Encouraging responsible recycling • Encourage discussions amongst recycling stakeholders • Encouraging and strengthening supporting legislation • Encouraging energy efficiency and conservation

  6. How did they go about ??? • Protests, Demonstrations and Rallies. • Collaboration with civil society, NGOs like Toxics links (Delhi based), Centre for environment. • Creating awareness among school going children • Litigation (court case against the bulb manufactures) • E- petitions (for ex : collecting around 1 lac petitions ) • Internet based campaigns like forming discussion forums. • Involvement of Celebrities (Usha Uthup, Samim Rizvi) • Public education through the help of internet (http://www.banthebulb.org), BBC Action network ,

  7. Few campaigns of Ban The Bulb in India • Ban the Bulb petition drive :Children take action against climate change, join the Greenpeace. • Greenpeace exposed the energy wastage due to leakage from a random selection of prominent buildings across the national and financial capital in a “technovative” manner. Thermographic (temperature sensitive) images taken with a special infrared camera captured the excessive energy leakage from buildings including the Mumbai Stock Exchange, the National Stock Exchange, the American Centre in New Delhi, iconic hotels like the Taj Mahal in Mumbai and the Intercontinental in New Delhi amongst others. • Greenpeae activists prevent the movement of incandescent bulbs by making a blockage in front of the Surya Bulbs factory in Uttranchal/Kashipur, India

  8. Campaigns in India (Contd.) • The Greenpeace Climate Patrol team in the Janpath market, raided buildings, removed the inefficient and hazardous light bulbs and replaced them with energy efficient CFLs. • Greenpeace activists on April 19, 2007, unfurled a banner with the message 'Stop Climate Change- Philips Ban the Bulb!' at the Annual General Meeting of Philips asking the company to phase out the manufacture and sale of the incandescent light bulbs in India by 2010: Kolkata • The Greenpeace activists construct a life ring in the sea with a banner calling to 'Ban the Bulb' as part of a campaign.

  9. IMPACT OF THE CAMPAIGN WORLD WIDE World is approaching a social tipping point in this shift to efficient light bulbs. In United States, this bulb switch would facilitate shutting down of 80 coal-fired plants. Worldwide Shift from Incandescents to Compact Fluorescents Could Close 270 Coal-Fired Power Plants.

  10. Tamworth, which is also the first city in Australia to get electric street lights, is leading in the national "Ban the Bulb" campaign. Australia plans to phase out the sale of inefficient incandescent light bulbs by 2010, replacing them with highly efficient compact fluorescent bulbs that use one fourth as much electricity. Canadian government plans to phase out sales of incandescent by 2012.

  11. The European Union, 27 countries, announced in March 2007 that it plans to cut carbon emissions by 20 percent by 2020. In U.K, a non-government group called Ban the bulb, is pushing this campaign since 2006. Moscow is urging residents to switch to compact fluorescents. New Zealand is also following the same route.

  12. At the industry level- Philips, the world’s largest lighting manufacturer, has announced plans to discontinue marketing incandescent in Europe and the United States by 2016. At the commercial level- Wal-Mart, the world’s largest retailer, announced a marketing campaign in November 2006 to boost its sales of compact fluorescents to 100 million by the end of 2007, more than doubling its annual sales. In U.K., Currys, Britain’s largest electrical retail chain, has announced that it will discontinue selling incandescent light bulbs.

  13. Campaign in Progress

  14. Few more……

  15. Key Actors • Greenpeace Activists • K Srinivasan, Climate and Energy Expert, Greenpeace . • Indian government – Policy makers. • Parliamentarians • Government of Ghana • Prime Minister ( Dr.Manmohan Singh- for ex : a report “ Energy Revolution: A Sustainable energy outlook for India – on April 13th 2007 was presented to him) • Leading Bulb manufacturers like SURYA,BAJAJ,PHILIPS • NGOs like Toxics Links( Delhi based) • Electric Lamp and Component Manufactures’ Association • Documentary Film maker – Anand Patwardhan • Prahlad Kakkar- another Adman and filmmaker • Media actors • Media and communication cell of Greenpeace • Journalists • Celebrities( like Usha Uthup and others) • State Government • Power Ministry of India • New and Renewable Energy Ministry of India • Centre for Environment

  16. The “Key Actors” Map Importance • Important Ministries • Media • PM, Important Ministries • Centre for Environment. • Greenpeace Activists • Ruchika Talukdar (Corporate Communications) • NGOs • Bulb Manufacturers • Parliamentarians • Prahlad Kakkar • State Governments • Celebrities - +

  17. References • http://www.banthebulb.org/ • http://ban-the-bulb.blogspot.com/ • http://www.greenpeace.org/india/press/ • http://www.greenpeace.org/india/banthebulb/ • www.outlookindia.com • The Hindu • Hindustan Times • Sify news

  18. Thank You • Abhishek Lahiri • Baijanti Mallick • Gautam Rajagopalan • Rashmi Rekha • Sandeep Saxena • Santanu Chakraboraty

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