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TELEVISION

TELEVISION. What They Say About TV. “A vast wasteland.” Newton Minow “In this country, television is used primarily as a narcotic to prepare people for the commercial.” Mark Frost

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TELEVISION

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  1. TELEVISION

  2. What They Say About TV • “A vast wasteland.” • Newton Minow • “In this country, television is used primarily as a narcotic to prepare people for the commercial.” • Mark Frost • “[TV] trivializes everything. So there’s no more mystery, we’ve seen it all 50,000 times. And in order to make the boring interesting, everything is hyped.” • David Chase

  3. Before Television… • Radio begat TV • Telegraph • Wireless Telegraph

  4. Before Television… • 1st Radio Broadcast

  5. Before Television… • 1920 – • 1922 – • 1923 –

  6. Before Television… • 1934 – Federal Communications Act • Federal Communication Commission (FCC)

  7. Before Television… • 1935-50 • 1950s

  8. Television • “The medium is the message” • Marshall McLuhan

  9. Television • A medium where viewers make sense of it all • Performers in scale…

  10. Television • Mix of 4 mediums: • A medium of personalities

  11. History of Television • “Television” • Radio, TV share:

  12. History of Television • 1920s

  13. History of Television • 1927 – Philo T. Farnsworth

  14. History of Television • 1928 • 1932 • 1936

  15. History of Television

  16. History of Television • VHF • UHF

  17. History of Television • 1941 – • First sets:

  18. History of Television • 1946 • 1947 TV Sets

  19. History of Television • 1948 • In most homes since mid 1950s

  20. History of Television • 1950s • “Television Generation” • Advertising Revenue

  21. Golden Ages • “Golden Age” I • “Golden Age” II • Affected all media

  22. Color and Cable • 1960s – color introduced

  23. TV Statistics • On average: • 1/3 of viewers zap

  24. Television Ratings • Arbitron • Nielsen Media Research

  25. Impact of Television • TV has immediate emotional impact on audience • Edutainment

  26. McCarthyism

  27. Kennedy Nixon Debate • 1960 Presidential debates

  28. Tobacco Advertising • 1972

  29. War Coverage • News coverage

  30. War Coverage • 1991 • 2003

  31. News Programs • Gatekeeper • CNN • Typical newscast

  32. Visual Design of News • What affects perception? • “Live”, amateur footage • “If it bleeds, it leads.” • Themes:

  33. Fictional Programs • Programs moved from radio to TV

  34. Fictional Programs • Fictional programs have: • Same experience as movies

  35. Music Videos • Bridges sight and sound • Surrealism

  36. Commercials • Primary function = generate response • Length

  37. Commercials • Immediate involvement • Microdrama • Elements for analysis:

  38. But What? • We feel TV should be something more - something better • no one is sure what, though

  39. Next Time… • Advertising, Marketing and Public Relations: A Practical Experiment • Chapter 6

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