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Conjoint Analysis and Its Types

In conjoint analysis, the stimuli play an important role. It is the stimuli that offer the scientists, data about the choice of the consumer. The scientists can conduct this technique with the assistance of the stimuli. However, the investigator should check that the answers are accurate because that depends on the Interpretation of the conjoint assessment. The conjoint analysis method has discovered its applications in different fields. These disciplines include consumer branding, industrial branding, etc. The procedure offers a flexible chance for the investigator to tackle certain problems rather than conducting hypothesis testing.

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Conjoint Analysis and Its Types