'Possession utility' diaporamas de présentation

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???????. ???? ???????????????? ?????? ??????????? ?????????????? ?????? ??????????? ????????? ??????????? ????????????????? ???. ? ? ?? 1/2. ????????? ? ?????????? (e-supply) ??????? (e-tailing) ??????? (e-business) ??????????????????????????????????????????????

597 views • 47 slides

MARKETING CHANNELS

MARKETING CHANNELS. An Introduction. Distribution. Products must be available to consumers who want to purchase them conveniently, quickly, and with a minimum of effort. The distribution system determines a product's marketing presence and the buyers' accessibility to the product. .

418 views • 21 slides

MARKETING 101

339 views • 19 slides

MAR 6815 MARKETING MANAGEMENT

317 views • 18 slides

The Five Economic Utilities

The Five Economic Utilities. 5 Economic Utilities. Form Utility Place Utility Time Utility Possession Utility Information Utility. Form Utility. Changing raw materials or putting parts together to make them more useful Not directly related to marketing Example: Chain Wheels Handlebars

1.03k views • 14 slides

Chapter 1 Marketing is All Around Us

601 views • 12 slides

Economic Utility

Economic Utility. Usefulness; the ability of a product to satisfy human wants and needs. FORM UTILITY. Added when a business changes the form of something to make it more useful The main job of the production function of business is to add form utility. Examples:

934 views • 12 slides

384 views • 12 slides

Utility

328 views • 12 slides

Economic Utility

131 views • 11 slides

Customer v. Consumer & Utilities

284 views • 9 slides

Utility

435 views • 9 slides

Chapter 5

Chapter 5. Product Development. Product Development. Fulfilling consumers wants/needs Conducting market research Can we produce it? Production/design teams Can we sell it? Marketing department. Product Development.

170 views • 8 slides