1 / 14

The Five Economic Utilities

The Five Economic Utilities. 5 Economic Utilities. Form Utility Place Utility Time Utility Possession Utility Information Utility. Form Utility. Changing raw materials or putting parts together to make them more useful Not directly related to marketing Example: Chain Wheels Handlebars

suelita
Télécharger la présentation

The Five Economic Utilities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Five Economic Utilities

  2. 5 Economic Utilities • Form Utility • Place Utility • Time Utility • Possession Utility • Information Utility

  3. Form Utility • Changing raw materials or putting parts together to make them more useful • Not directly related to marketing • Example: • Chain • Wheels • Handlebars • Gears What do these parts make??

  4. Place Utility • Having a product where customers can buy it. • Most convenient • Most efficient • Catalogs, retails stores, internet

  5. Time Utility • Having a product available at a certain time of year or a convenient time of day. • Give me some examples!

  6. Possession Utility • The exchange of a product for some monetary value. • Cash • Credit/Debit Cards • Checks • Layaway

  7. Information Utility • Communication with the consumer • Salespeople • Displays • Packaging and Labeling • Advertising

  8. ACTIVITYILLUSTRATE THE 5 ECONOMIC UTILITIES

  9. EXAMPLE OF THE FIVE UTILITIES USING ILLUSTRATIONS

More Related