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Auxiliary Material Wilhelm Rall Konrad Stahl Case 3: Product Portfolio Choice in the Wine Industry

Auxiliary Material Wilhelm Rall Konrad Stahl Case 3: Product Portfolio Choice in the Wine Industry. Main purpose of the case. To learn about the industry To examine the complete portfolio restructuring of a winery including the complementary marketing strategy

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Auxiliary Material Wilhelm Rall Konrad Stahl Case 3: Product Portfolio Choice in the Wine Industry