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Ladies and Gentlemen

Ladies and Gentlemen. A Quick Guide to Audience Analysis. Why Audience Analysis. We speak different to strangers We speak different to people we respect We speak different to children. Demographics to Consider. Education Religion Organizational Membership Physical Characteristics.

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Ladies and Gentlemen

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  1. Ladies and Gentlemen A Quick Guide to Audience Analysis

  2. Why Audience Analysis • We speak different to strangers • We speak different to people we respect • We speak different to children

  3. Demographics to Consider • Education • Religion • Organizational Membership • Physical Characteristics • Gender • Age • Ethnicity • Ethnicity Status • Occupation

  4. Methods of Audience Analysis • Observations • Informants • Interviews • Questionnaires

  5. Show Me, Teach Me, Tell Me A Guide to Using Visual Aids

  6. Visual Aids: An Audience • 10% of what they read • 20% of what they hear • 30% of what they see • 50% of what the see and hear • 80% of they say • 90% of what the say and do

  7. Types of Visual Aids • Posters • Flip Charts • Power Point • Film/Video • Slides • Pad Camera • Handouts • Yourself • Photographs • Graphs • Charts & Tables • Drawings • Maps • White Board • Objects

  8. Font Sizes for Visual Aids • 36 point • 24 point • 18 point • 44 point • 36 point • 28 point • Overheads • Power Point

  9. For Best Results on PowerPoint • No less than 28 point] • No more than 5-8 lines • No more than 8 words per line • KISS Method • Be consistent • Color • Font • Size

  10. Remember CRC • Conceal • Reveal • Conceal

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