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CULTIVATING THE FIELD

CULTIVATING THE FIELD. Pathways to Success Virginia Leadership Institute April 5, 2008. The Campaign Plan. WRITE IT DOWN! Vision Goals Environment Strategy Tactics Timeline WHO will do WHAT and WHEN. Campaign Organization. THE CANDIDATE. Volunteer Coordination. Communications.

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CULTIVATING THE FIELD

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  1. CULTIVATING THE FIELD Pathways to Success Virginia Leadership Institute April 5, 2008

  2. The Campaign Plan WRITE IT DOWN! Vision Goals Environment Strategy Tactics Timeline WHO will do WHAT and WHEN

  3. Campaign Organization THE CANDIDATE Volunteer Coordination Communications Campaign Management Field Operations Finance

  4. Field Operations RETAIL CONTACT WITH THE VOTERS • Phones • Door to Door • Visibility • Literature • Events • GOTV

  5. Crashing the Party • Philosophy and Values • Recognition and Support • Resources

  6. ELECTION DAY GET OUT THE VOTE!! • Phone calls • “Flushing” • Visibility • Sound trucks • Poll Work • Greeters • Checkers

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