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Customer

Customer. Killyclogher Village and population Molly Malone's traditional Irish restaurant Location choice . Market. Local competitors. Industry. Profit margins increasing Industry barriers Full service restaurant. Product and Service. Easy, accessible modes of transport

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Customer

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Presentation Transcript

  1. Customer • Killyclogher Village and population • Molly Malone's traditional Irish restaurant • Location choice

  2. Market • Local competitors

  3. Industry • Profit margins increasing • Industry barriers • Full service restaurant

  4. Product and Service • Easy, accessible modes of transport • Business management experience

  5. Killyclogher • Local amenities

  6. Tourist attractions • Transport links

  7. Product • Menu list and style • Locally sourced produce • Special menu

  8. Competitor prices within a three mile radius

  9. Pricing

  10. Price • General idea of price range • Gross margin • Comparison of products to selling price

  11. Promotion • Use of media • Advertising costs • QR Coding • Merchandise – Company name & logo

  12. Public Relations • Generating good publicity • Hosting charity events • Sourcing raw materials • Quality food with reasonable prices • Employing local staff

  13. Sales & Advertising • Special nights • Maximize the use of the restaurant • Seasonal menu change • Loyalty cards/money back offers • Coupons for immediate sales • Partnership with local business

  14. Personnel • Staff required – Full time/ Part time • Employment regulations • Training

  15. Essential Criteria • GCSE Mathematics & English – C Grade or above • Relevant Qualifications/Experience

  16. Presentation • Modern exterior • Old school traditional Irish interior • Banquet rooms with bar • Separate kitchen facilities

  17. Interior

  18. FLOOR PLAN OF BANQUET ROOMS

  19. FLOOR PLAN OF KITCHEN Kitchen

  20. Thank You Danke Kiitos Dziękujemy Grazie Hvala

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